#243F90 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #243F90 works with other colors. Named schemes with #243F90 in its natural role, and a note on why the supporting colors balance it.
Classic Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Classic Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Classic Blue.
Classic Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Classic Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Classic Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Classic Blue carrying the quiet middle.
How #243F90 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #243F90 at work across the surfaces designers actually ship.
:root {
--color-base: #243F90;
--color-base-rgb: 36 63 144;
--color-base-oklch: oklch(39.7% 0.138 266.2);
--color-50: #F2F5FC;
--color-100: #DEE4F8;
--color-200: #BECAEF;
--color-300: #91A4DE;
--color-400: #6780CB;
--color-500: #4660AF;
--color-600: #3C4E86;
--color-700: #2F3B60;
--color-800: #22293F;
--color-900: #161B27;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
classic-blue: {
50: '#F2F5FC',
100: '#DEE4F8',
200: '#BECAEF',
300: '#91A4DE',
400: '#6780CB',
500: '#4660AF',
600: '#3C4E86',
700: '#2F3B60',
800: '#22293F',
900: '#161B27',
},
}
$base: #243F90; $base-ink: #FFFFFF; $base-50: #F2F5FC; $base-100: #DEE4F8; $base-200: #BECAEF; $base-300: #91A4DE; $base-400: #6780CB; $base-500: #4660AF; $base-600: #3C4E86; $base-700: #2F3B60; $base-800: #22293F; $base-900: #161B27; $base-hover: #1D3272; $base-subtle: #B7C2E4;
{
"color": {
"base": {
"value": "#243F90",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F5FC",
"type": "color"
},
"100": {
"value": "#DEE4F8",
"type": "color"
},
"200": {
"value": "#BECAEF",
"type": "color"
},
"300": {
"value": "#91A4DE",
"type": "color"
},
"400": {
"value": "#6780CB",
"type": "color"
},
"500": {
"value": "#4660AF",
"type": "color"
},
"600": {
"value": "#3C4E86",
"type": "color"
},
"700": {
"value": "#2F3B60",
"type": "color"
},
"800": {
"value": "#22293F",
"type": "color"
},
"900": {
"value": "#161B27",
"type": "color"
}
}
}
}