#24401D is a deep, temperate green. On the Color Lab it reads organic and grounded, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #24401D works with other colors. Named schemes with #24401D in its natural role, and a note on why the supporting colors balance it.
British Racing Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
British Racing Green plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
British Racing Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
British Racing Green carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
British Racing Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of British Racing Green carrying the quiet middle.
How #24401D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #24401D at work across the surfaces designers actually ship.
:root {
--color-base: #24401D;
--color-base-rgb: 36 64 29;
--color-base-oklch: oklch(33.9% 0.067 139.6);
--color-50: #F5FBF4;
--color-100: #E6F3E2;
--color-200: #CDE6C7;
--color-300: #A9D09F;
--color-400: #86B87A;
--color-500: #669C59;
--color-600: #537949;
--color-700: #3E5738;
--color-800: #2B3A27;
--color-900: #1C2419;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
british-racing-green: {
50: '#F5FBF4',
100: '#E6F3E2',
200: '#CDE6C7',
300: '#A9D09F',
400: '#86B87A',
500: '#669C59',
600: '#537949',
700: '#3E5738',
800: '#2B3A27',
900: '#1C2419',
},
}
$base: #24401D; $base-ink: #FFFFFF; $base-50: #F5FBF4; $base-100: #E6F3E2; $base-200: #CDE6C7; $base-300: #A9D09F; $base-400: #86B87A; $base-500: #669C59; $base-600: #537949; $base-700: #3E5738; $base-800: #2B3A27; $base-900: #1C2419; $base-hover: #1C3317; $base-subtle: #B5D2AE;
{
"color": {
"base": {
"value": "#24401D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5FBF4",
"type": "color"
},
"100": {
"value": "#E6F3E2",
"type": "color"
},
"200": {
"value": "#CDE6C7",
"type": "color"
},
"300": {
"value": "#A9D09F",
"type": "color"
},
"400": {
"value": "#86B87A",
"type": "color"
},
"500": {
"value": "#669C59",
"type": "color"
},
"600": {
"value": "#537949",
"type": "color"
},
"700": {
"value": "#3E5738",
"type": "color"
},
"800": {
"value": "#2B3A27",
"type": "color"
},
"900": {
"value": "#1C2419",
"type": "color"
}
}
}
}