#263269 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #263269 works with other colors. Named schemes with #263269 in its natural role, and a note on why the supporting colors balance it.
Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Yale Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Yale Blue.
Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.
How #263269 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #263269 at work across the surfaces designers actually ship.
:root {
--color-base: #263269;
--color-base-rgb: 38 50 105;
--color-base-oklch: oklch(33.9% 0.097 271.1);
--color-50: #F3F5FB;
--color-100: #E0E4F5;
--color-200: #C3CAE9;
--color-300: #99A4D6;
--color-400: #7280C0;
--color-500: #5160A4;
--color-600: #444E7E;
--color-700: #343B5A;
--color-800: #25293C;
--color-900: #181B25;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
yale-blue: {
50: '#F3F5FB',
100: '#E0E4F5',
200: '#C3CAE9',
300: '#99A4D6',
400: '#7280C0',
500: '#5160A4',
600: '#444E7E',
700: '#343B5A',
800: '#25293C',
900: '#181B25',
},
}
$base: #263269; $base-ink: #FFFFFF; $base-50: #F3F5FB; $base-100: #E0E4F5; $base-200: #C3CAE9; $base-300: #99A4D6; $base-400: #7280C0; $base-500: #5160A4; $base-600: #444E7E; $base-700: #343B5A; $base-800: #25293C; $base-900: #181B25; $base-hover: #1E2854; $base-subtle: #B4BBDC;
{
"color": {
"base": {
"value": "#263269",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F5FB",
"type": "color"
},
"100": {
"value": "#E0E4F5",
"type": "color"
},
"200": {
"value": "#C3CAE9",
"type": "color"
},
"300": {
"value": "#99A4D6",
"type": "color"
},
"400": {
"value": "#7280C0",
"type": "color"
},
"500": {
"value": "#5160A4",
"type": "color"
},
"600": {
"value": "#444E7E",
"type": "color"
},
"700": {
"value": "#343B5A",
"type": "color"
},
"800": {
"value": "#25293C",
"type": "color"
},
"900": {
"value": "#181B25",
"type": "color"
}
}
}
}