#264690 is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #264690 works with other colors. Named schemes with #264690 in its natural role, and a note on why the supporting colors balance it.
Classic Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Classic Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Classic Blue.
Classic Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Classic Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Classic Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Classic Blue carrying the quiet middle.
How #264690 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #264690 at work across the surfaces designers actually ship.
:root {
--color-base: #264690;
--color-base-rgb: 38 70 144;
--color-base-oklch: oklch(41.4% 0.128 264.0);
--color-50: #F2F5FC;
--color-100: #DEE6F7;
--color-200: #BFCDEE;
--color-300: #92A9DD;
--color-400: #6986C9;
--color-500: #4766AD;
--color-600: #3D5285;
--color-700: #303E5F;
--color-800: #232B3E;
--color-900: #171B26;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
classic-blue: {
50: '#F2F5FC',
100: '#DEE6F7',
200: '#BFCDEE',
300: '#92A9DD',
400: '#6986C9',
500: '#4766AD',
600: '#3D5285',
700: '#303E5F',
800: '#232B3E',
900: '#171B26',
},
}
$base: #264690; $base-ink: #FFFFFF; $base-50: #F2F5FC; $base-100: #DEE6F7; $base-200: #BFCDEE; $base-300: #92A9DD; $base-400: #6986C9; $base-500: #4766AD; $base-600: #3D5285; $base-700: #303E5F; $base-800: #232B3E; $base-900: #171B26; $base-hover: #1F3874; $base-subtle: #B8C5E4;
{
"color": {
"base": {
"value": "#264690",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F5FC",
"type": "color"
},
"100": {
"value": "#DEE6F7",
"type": "color"
},
"200": {
"value": "#BFCDEE",
"type": "color"
},
"300": {
"value": "#92A9DD",
"type": "color"
},
"400": {
"value": "#6986C9",
"type": "color"
},
"500": {
"value": "#4766AD",
"type": "color"
},
"600": {
"value": "#3D5285",
"type": "color"
},
"700": {
"value": "#303E5F",
"type": "color"
},
"800": {
"value": "#232B3E",
"type": "color"
},
"900": {
"value": "#171B26",
"type": "color"
}
}
}
}