Nearest named color: True Blue
#266EB3
#266EB3
Nearest named
True Blue
Family
Blue
Lightness
52.9%
Chroma
0.129
Hue angle
251.0°
Temperature
Cool
Contrast on white
5.30:1 · AA
Contrast on black
3.51:1 · AA Large
Web-safe
#3366CC
CSS oklch()
53% 0.13 251

#266EB3 is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #266EB3

Not just a swatch — here's how #266EB3 works with other colors. Named schemes with #266EB3 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

True Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Tech Product Signal · 5 colors

True Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of True Blue.

Vintage Leather Lead · 5 colors

True Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

True Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

True Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of True Blue carrying the quiet middle.

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Color Lab

How #266EB3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 14/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 42/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 48/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 35/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 99/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 72/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #266EB3

For UI
For branding
For interior
For fashion
People also use #266EB3 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.3:1. Use
Subtle surface Use #D4E2F0 for cards and hover fills. Tint 80
Avoid beside #2641B5 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #266EB3 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #266EB3;
  --color-base-rgb: 38 110 179;
  --color-base-oklch: oklch(52.9% 0.129 251.0);
  --color-50: #F2F8FD;
  --color-100: #DDEBF9;
  --color-200: #BCD7F1;
  --color-300: #8EB9E2;
  --color-400: #639BCF;
  --color-500: #417CB4;
  --color-600: #386289;
  --color-700: #2D4862;
  --color-800: #213140;
  --color-900: #161F27;
  --color-on-base: #FFFFFF;
}