Nearest named color: Deep Purple
#270118
#270118
Nearest named
Deep Purple
Family
Black
Lightness
18.3%
Chroma
0.073
Hue angle
347.6°
Temperature
Warm
Contrast on white
19.03:1 · AAA
Contrast on black
1.02:1 · Fail
Web-safe
#330000
CSS oklch()
18% 0.07 348

#270118 is a deep, warm rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #270118

Not just a swatch — here's how #270118 works with other colors. Named schemes with #270118 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

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Color Lab

How #270118 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 18/100
Very low
Firm and assertive — carries weight and contrast.
Depth 80/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 12/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 37/100
Low
A faint retro warmth without tipping into sepia.
Luxury 81/100
Very high
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 28/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 10/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 51/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 92/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #270118

For UI
For branding
For interior
For fashion
People also use #270118 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 19.0:1. Use
Subtle surface Use #F0B0D6 for cards and hover fills. Tint 80
Avoid beside #28010B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #270118 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #270118;
  --color-base-rgb: 39 1 24;
  --color-base-oklch: oklch(18.3% 0.073 347.6);
  --color-50: #FEF0F9;
  --color-100: #FDD8EE;
  --color-200: #FCB1DE;
  --color-300: #F57AC4;
  --color-400: #E84AA9;
  --color-500: #CE278B;
  --color-600: #9C266D;
  --color-700: #6E214F;
  --color-800: #471A35;
  --color-900: #2B1221;
  --color-on-base: #FFFFFF;
}