What color is #270331?

#270331 is a very dark, vivid purple. In RGB it is rgb(39, 3, 49), and in HSL hsl(287, 88%, 10%).

Is #270331 accessible as text?

On white, #270331 has a contrast ratio of 18.36:1 (passes WCAG AA for body text); on black it is 1.14:1 (fails). For text placed on #270331, use white for the best readability.

What is the closest Tailwind color to #270331?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #270331?

#270331 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D3003. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #270331 below.

Is #270331 good for buttons?

#270331 works well for buttons and highlights, but use white text on #270331 — black text only reaches 1.14:1, below the 4.5:1 needed for normal-size labels.

Is #270331 the same as CSS midnightblue?

No — #270331 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#270331 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #270331

Not just a swatch — here's how #270331 works with other colors. Named schemes with #270331 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #270331 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #270331 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #270331 Anchor #141210 Accent #D89954 Secondary #2D262F Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #270331 Secondary #403444 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #270331 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #270331 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 20/100

Very low

Firm and assertive — carries weight and contrast.

Depth 79/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 15/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 44/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #270331

For UI

For branding

For interior

For fashion

People also use #270331 with

Navy Deep Purple Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.4:1. Use

Subtle surface Use #E2B4EE for cards and hover fills. Tint 80

Avoid beside #30032B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #270331 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

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Export

:root {
  --color-base: #270331;
  --color-base-rgb: 39 3 49;
  --color-base-oklch: oklch(20.5% 0.091 317.8);
  --color-50: #FBF0FE;
  --color-100: #F5D8FD;
  --color-200: #EAB2FA;
  --color-300: #D87FF0;
  --color-400: #C250E2;
  --color-500: #A62DC8;
  --color-600: #802A98;
  --color-700: #5C246B;
  --color-800: #3C1B46;
  --color-900: #25132B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FBF0FE',
    100: '#F5D8FD',
    200: '#EAB2FA',
    300: '#D87FF0',
    400: '#C250E2',
    500: '#A62DC8',
    600: '#802A98',
    700: '#5C246B',
    800: '#3C1B46',
    900: '#25132B',
  },
}

$base: #270331;
$base-ink: #FFFFFF;
$base-50: #FBF0FE;
$base-100: #F5D8FD;
$base-200: #EAB2FA;
$base-300: #D87FF0;
$base-400: #C250E2;
$base-500: #A62DC8;
$base-600: #802A98;
$base-700: #5C246B;
$base-800: #3C1B46;
$base-900: #25132B;
$base-hover: #1F0226;
$base-subtle: #D48CE8;

{
    "color": {
        "base": {
            "value": "#270331",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F5D8FD",
                "type": "color"
            },
            "200": {
                "value": "#EAB2FA",
                "type": "color"
            },
            "300": {
                "value": "#D87FF0",
                "type": "color"
            },
            "400": {
                "value": "#C250E2",
                "type": "color"
            },
            "500": {
                "value": "#A62DC8",
                "type": "color"
            },
            "600": {
                "value": "#802A98",
                "type": "color"
            },
            "700": {
                "value": "#5C246B",
                "type": "color"
            },
            "800": {
                "value": "#3C1B46",
                "type": "color"
            },
            "900": {
                "value": "#25132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #270331

Color Lab

Pairs with #270331

UI roles & guardrails

In real applications

Scales

Every model

Export