What color is #270D40?

#270D40 is a very dark violet. In RGB it is rgb(39, 13, 64), and in HSL hsl(271, 66%, 15%).

Is #270D40 accessible as text?

On white, #270D40 has a contrast ratio of 17.24:1 (passes WCAG AA for body text); on black it is 1.22:1 (fails). For text placed on #270D40, use white for the best readability.

What is the closest Tailwind color to #270D40?

The nearest Tailwind CSS token is indigo-950 (#1E1A4D).

What colors go well with #270D40?

#270D40 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #253F0D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #270D40 below.

Is #270D40 good for buttons?

#270D40 works well for buttons and highlights, but use white text on #270D40 — black text only reaches 1.22:1, below the 4.5:1 needed for normal-size labels.

Is #270D40 the same as CSS midnightblue?

No — #270D40 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#270D40 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #270D40

Not just a swatch — here's how #270D40 works with other colors. Named schemes with #270D40 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #270D40 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #270D40 Secondary #AFB4B8 Surface #F1F2F0 Support #7F92A7 Anchor #2E3236

Deep Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Lead #270D40 Secondary #7E4631 Surface #EDD8C1 Accent #355248 Anchor #592236

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #270D40 Anchor #141210 Accent #D99855 Secondary #2B2731 Surface #F3ECE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #270D40 Secondary #443C4F Support #9C9088 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #270D40 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 42/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 76/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 79/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 36/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 20/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 42/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #270D40

For UI

For branding

For interior

For fashion

People also use #270D40 with

Midnight Blue Deep Purple British Racing Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.2:1. Use

Subtle surface Use #D4BFE8 for cards and hover fills. Tint 80

Avoid beside #380D3F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #270D40 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #270D40;
  --color-base-rgb: 39 13 64;
  --color-base-oklch: oklch(23.3% 0.092 303.2);
  --color-50: #F8F2FD;
  --color-100: #EBDCF9;
  --color-200: #D7BBF1;
  --color-300: #B98DE2;
  --color-400: #9B62D0;
  --color-500: #7C40B5;
  --color-600: #62388A;
  --color-700: #482D62;
  --color-800: #312140;
  --color-900: #1F1628;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#F8F2FD',
    100: '#EBDCF9',
    200: '#D7BBF1',
    300: '#B98DE2',
    400: '#9B62D0',
    500: '#7C40B5',
    600: '#62388A',
    700: '#482D62',
    800: '#312140',
    900: '#1F1628',
  },
}

$base: #270D40;
$base-ink: #FFFFFF;
$base-50: #F8F2FD;
$base-100: #EBDCF9;
$base-200: #D7BBF1;
$base-300: #B98DE2;
$base-400: #9B62D0;
$base-500: #7C40B5;
$base-600: #62388A;
$base-700: #482D62;
$base-800: #312140;
$base-900: #1F1628;
$base-hover: #1F0A33;
$base-subtle: #BF9DDF;

{
    "color": {
        "base": {
            "value": "#270D40",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F2FD",
                "type": "color"
            },
            "100": {
                "value": "#EBDCF9",
                "type": "color"
            },
            "200": {
                "value": "#D7BBF1",
                "type": "color"
            },
            "300": {
                "value": "#B98DE2",
                "type": "color"
            },
            "400": {
                "value": "#9B62D0",
                "type": "color"
            },
            "500": {
                "value": "#7C40B5",
                "type": "color"
            },
            "600": {
                "value": "#62388A",
                "type": "color"
            },
            "700": {
                "value": "#482D62",
                "type": "color"
            },
            "800": {
                "value": "#312140",
                "type": "color"
            },
            "900": {
                "value": "#1F1628",
                "type": "color"
            }
        }
    }
}