What color is #2724B9?

#2724B9 is a medium blue. In RGB it is rgb(39, 36, 185), and in HSL hsl(241, 67%, 43%).

Is #2724B9 accessible as text?

On white, #2724B9 has a contrast ratio of 10.30:1 (passes WCAG AA for body text); on black it is 2.04:1 (fails). For text placed on #2724B9, use white for the best readability.

What is the closest Tailwind color to #2724B9?

The nearest Tailwind CSS token is indigo-800 (#372AAC).

What colors go well with #2724B9?

#2724B9 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #B5B724. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #2724B9 below.

Is #2724B9 good for buttons?

#2724B9 works well for buttons and highlights, but use white text on #2724B9 — black text only reaches 2.04:1, below the 4.5:1 needed for normal-size labels.

Is #2724B9 the same as CSS mediumblue?

No — #2724B9 is not the CSS named color mediumblue, but mediumblue (#0000CD) is the closest CSS named color.

#2724B9 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #2724B9

Not just a swatch — here's how #2724B9 works with other colors. Named schemes with #2724B9 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #2724B9 Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #4256D7

Egyptian Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Egyptian Blue.

Coastal Morning Lead · 5 colors

Lead #2724B9 Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Egyptian Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #2724B9 Surface #F6E5D8 Anchor #5B2143 Accent #E5C2C9 Secondary #322B2F

Egyptian Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #2724B9 Secondary #5D6B9A Support #9D8F88 Ink #18140F

Egyptian Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Egyptian Blue carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #2724B9 Secondary #E86A73 Accent #F6924F Anchor #573B58 Surface #F7E7D7

Egyptian Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #2724B9 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 12/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 15/100

Very low

Clean and current — no dusty, aged cast.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 85/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 57/100

Moderate

Workable accent with care around contrast.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 63/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #2724B9

For UI

For branding

For interior

For fashion

People also use #2724B9 with

Steel Blue Grape Peridot Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.3:1. Use

Subtle surface Use #D4D4F0 for cards and hover fills. Tint 80

Avoid beside #5824B7 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #2724B9 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #2724B9;
  --color-base-rgb: 39 36 185;
  --color-base-oklch: oklch(39.5% 0.220 271.1);
  --color-50: #F2F2FD;
  --color-100: #DDDCF9;
  --color-200: #BCBBF1;
  --color-300: #8E8CE3;
  --color-400: #6362D0;
  --color-500: #413FB5;
  --color-600: #39378B;
  --color-700: #2D2C62;
  --color-800: #212041;
  --color-900: #161628;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  egyptian-blue: {
    50: '#F2F2FD',
    100: '#DDDCF9',
    200: '#BCBBF1',
    300: '#8E8CE3',
    400: '#6362D0',
    500: '#413FB5',
    600: '#39378B',
    700: '#2D2C62',
    800: '#212041',
    900: '#161628',
  },
}

$base: #2724B9;
$base-ink: #FFFFFF;
$base-50: #F2F2FD;
$base-100: #DDDCF9;
$base-200: #BCBBF1;
$base-300: #8E8CE3;
$base-400: #6362D0;
$base-500: #413FB5;
$base-600: #39378B;
$base-700: #2D2C62;
$base-800: #212041;
$base-900: #161628;
$base-hover: #1F1D92;
$base-subtle: #BEBDEA;

{
    "color": {
        "base": {
            "value": "#2724B9",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F2F2FD",
                "type": "color"
            },
            "100": {
                "value": "#DDDCF9",
                "type": "color"
            },
            "200": {
                "value": "#BCBBF1",
                "type": "color"
            },
            "300": {
                "value": "#8E8CE3",
                "type": "color"
            },
            "400": {
                "value": "#6362D0",
                "type": "color"
            },
            "500": {
                "value": "#413FB5",
                "type": "color"
            },
            "600": {
                "value": "#39378B",
                "type": "color"
            },
            "700": {
                "value": "#2D2C62",
                "type": "color"
            },
            "800": {
                "value": "#212041",
                "type": "color"
            },
            "900": {
                "value": "#161628",
                "type": "color"
            }
        }
    }
}

Palettes built on #2724B9

Color Lab

Pairs with #2724B9

UI roles & guardrails

In real applications

Scales

Every model

Export