What color is #2727A8?

#2727A8 is a medium blue. In RGB it is rgb(39, 39, 168), and in HSL hsl(240, 62%, 41%).

Is #2727A8 accessible as text?

On white, #2727A8 has a contrast ratio of 10.81:1 (passes WCAG AA for body text); on black it is 1.94:1 (fails). For text placed on #2727A8, use white for the best readability.

What is the closest Tailwind color to #2727A8?

The nearest Tailwind CSS token is indigo-800 (#372AAC).

What colors go well with #2727A8?

#2727A8 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #A9A928. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #2727A8 below.

Is #2727A8 good for buttons?

#2727A8 works well for buttons and highlights, but use white text on #2727A8 — black text only reaches 1.94:1, below the 4.5:1 needed for normal-size labels.

Is #2727A8 the same as CSS mediumblue?

No — #2727A8 is not the CSS named color mediumblue, but mediumblue (#0000CD) is the closest CSS named color.

#2727A8 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #2727A8

Not just a swatch — here's how #2727A8 works with other colors. Named schemes with #2727A8 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #2727A8 Anchor #141210 Accent #DC9659 Secondary #252833 Surface #F3ECE3

Egyptian Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Signal #2727A8 Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #4354C6

Egyptian Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Egyptian Blue.

Moody Editorial Color · 5 colors

Color #2727A8 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #280660

Egyptian Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Egyptian Blue.

Coastal Morning Lead · 5 colors

Lead #2727A8 Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Egyptian Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #2727A8 Secondary #5B6791 Support #9D8F88 Ink #18140F

Egyptian Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Egyptian Blue carrying the quiet middle.

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Color Lab

How #2727A8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 13/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 20/100

Low

Clean and current — no dusty, aged cast.

Luxury 61/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 76/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 60/100

Moderate

Workable accent with care around contrast.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 67/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #2727A8

For UI

For branding

For interior

For fashion

People also use #2727A8 with

Steel Blue Grape Citron Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.8:1. Use

Subtle surface Use #D3D3EE for cards and hover fills. Tint 80

Avoid beside #5328A9 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #2727A8 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #2727A8;
  --color-base-rgb: 39 39 168;
  --color-base-oklch: oklch(38.0% 0.197 272.0);
  --color-50: #F2F2FD;
  --color-100: #DDDDF8;
  --color-200: #BDBDEF;
  --color-300: #9090E0;
  --color-400: #6666CC;
  --color-500: #4444B1;
  --color-600: #3A3A87;
  --color-700: #2E2E60;
  --color-800: #22223F;
  --color-900: #161627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  egyptian-blue: {
    50: '#F2F2FD',
    100: '#DDDDF8',
    200: '#BDBDEF',
    300: '#9090E0',
    400: '#6666CC',
    500: '#4444B1',
    600: '#3A3A87',
    700: '#2E2E60',
    800: '#22223F',
    900: '#161627',
  },
}

$base: #2727A8;
$base-ink: #FFFFFF;
$base-50: #F2F2FD;
$base-100: #DDDDF8;
$base-200: #BDBDEF;
$base-300: #9090E0;
$base-400: #6666CC;
$base-500: #4444B1;
$base-600: #3A3A87;
$base-700: #2E2E60;
$base-800: #22223F;
$base-900: #161627;
$base-hover: #202087;
$base-subtle: #BDBDE7;

{
    "color": {
        "base": {
            "value": "#2727A8",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F2F2FD",
                "type": "color"
            },
            "100": {
                "value": "#DDDDF8",
                "type": "color"
            },
            "200": {
                "value": "#BDBDEF",
                "type": "color"
            },
            "300": {
                "value": "#9090E0",
                "type": "color"
            },
            "400": {
                "value": "#6666CC",
                "type": "color"
            },
            "500": {
                "value": "#4444B1",
                "type": "color"
            },
            "600": {
                "value": "#3A3A87",
                "type": "color"
            },
            "700": {
                "value": "#2E2E60",
                "type": "color"
            },
            "800": {
                "value": "#22223F",
                "type": "color"
            },
            "900": {
                "value": "#161627",
                "type": "color"
            }
        }
    }
}

Palettes built on #2727A8

Color Lab

Pairs with #2727A8

UI roles & guardrails

In real applications

Scales

Every model

Export