What color is #2734EA?

#2734EA is a medium, vivid blue. In RGB it is rgb(39, 52, 234), and in HSL hsl(236, 82%, 54%).

Is #2734EA accessible as text?

On white, #2734EA has a contrast ratio of 7.59:1 (passes WCAG AA for body text); on black it is 2.77:1 (fails). For text placed on #2734EA, use white for the best readability.

What is the closest Tailwind color to #2734EA?

The nearest Tailwind CSS token is blue-700 (#1447E6).

What colors go well with #2734EA?

#2734EA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #EADD2A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #2734EA below.

Is #2734EA good for buttons?

#2734EA works well for buttons and highlights, but use white text on #2734EA — black text only reaches 2.77:1, below the 4.5:1 needed for normal-size labels.

Is #2734EA the same as CSS blue?

No — #2734EA is not the CSS named color blue, but blue (#0000FF) is the closest CSS named color.

#2734EA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #2734EA

Not just a swatch — here's how #2734EA works with other colors. Named schemes with #2734EA in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #2734EA Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #4569FF

Ultramarine is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultramarine.

Coastal Morning Lead · 5 colors

Lead #2734EA Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Ultramarine opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #2734EA Surface #F6E5D8 Anchor #5B2143 Accent #E5C2CA Secondary #322B2F

Ultramarine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #2734EA Secondary #6C81BB Support #9D8F88 Ink #18140F

Ultramarine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultramarine carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #2734EA Secondary #E86A74 Accent #F69250 Anchor #573B58 Surface #F7E7D7

Ultramarine glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #2734EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 11/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 4/100

Very low

Clean and current — no dusty, aged cast.

Luxury 49/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 52/100

Moderate

Workable accent with care around contrast.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 54/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #2734EA

For UI

For branding

For interior

For fashion

People also use #2734EA with

Picton Blue Blue Violet Citrine Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.6:1. Use

Subtle surface Use #DADCF5 for cards and hover fills. Tint 80

Avoid beside #5D2AEA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #2734EA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #2734EA;
  --color-base-rgb: 39 52 234;
  --color-base-oklch: oklch(47.0% 0.262 268.2);
  --color-50: #F0F1FE;
  --color-100: #D9DBFC;
  --color-200: #B5B9F8;
  --color-300: #838AED;
  --color-400: #555EDD;
  --color-500: #323CC3;
  --color-600: #2E3594;
  --color-700: #262B69;
  --color-800: #1D1F44;
  --color-900: #14152A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ultramarine: {
    50: '#F0F1FE',
    100: '#D9DBFC',
    200: '#B5B9F8',
    300: '#838AED',
    400: '#555EDD',
    500: '#323CC3',
    600: '#2E3594',
    700: '#262B69',
    800: '#1D1F44',
    900: '#14152A',
  },
}

$base: #2734EA;
$base-ink: #FFFFFF;
$base-50: #F0F1FE;
$base-100: #D9DBFC;
$base-200: #B5B9F8;
$base-300: #838AED;
$base-400: #555EDD;
$base-500: #323CC3;
$base-600: #2E3594;
$base-700: #262B69;
$base-800: #1D1F44;
$base-900: #14152A;
$base-hover: #1420C8;
$base-subtle: #C6C9F2;

{
    "color": {
        "base": {
            "value": "#2734EA",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F0F1FE",
                "type": "color"
            },
            "100": {
                "value": "#D9DBFC",
                "type": "color"
            },
            "200": {
                "value": "#B5B9F8",
                "type": "color"
            },
            "300": {
                "value": "#838AED",
                "type": "color"
            },
            "400": {
                "value": "#555EDD",
                "type": "color"
            },
            "500": {
                "value": "#323CC3",
                "type": "color"
            },
            "600": {
                "value": "#2E3594",
                "type": "color"
            },
            "700": {
                "value": "#262B69",
                "type": "color"
            },
            "800": {
                "value": "#1D1F44",
                "type": "color"
            },
            "900": {
                "value": "#14152A",
                "type": "color"
            }
        }
    }
}

Palettes built on #2734EA

Color Lab

Pairs with #2734EA

UI roles & guardrails

In real applications

Scales

Every model

Export