#273672 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #273672 works with other colors. Named schemes with #273672 in its natural role, and a note on why the supporting colors balance it.
Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Yale Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Yale Blue.
Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.
How #273672 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #273672 at work across the surfaces designers actually ship.
:root {
--color-base: #273672;
--color-base-rgb: 39 54 114;
--color-base-oklch: oklch(35.5% 0.105 269.8);
--color-50: #F3F5FB;
--color-100: #E0E4F5;
--color-200: #C2CAEA;
--color-300: #98A5D7;
--color-400: #7081C2;
--color-500: #4F61A6;
--color-600: #424F7F;
--color-700: #343C5B;
--color-800: #25293C;
--color-900: #181B25;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
yale-blue: {
50: '#F3F5FB',
100: '#E0E4F5',
200: '#C2CAEA',
300: '#98A5D7',
400: '#7081C2',
500: '#4F61A6',
600: '#424F7F',
700: '#343C5B',
800: '#25293C',
900: '#181B25',
},
}
$base: #273672; $base-ink: #FFFFFF; $base-50: #F3F5FB; $base-100: #E0E4F5; $base-200: #C2CAEA; $base-300: #98A5D7; $base-400: #7081C2; $base-500: #4F61A6; $base-600: #424F7F; $base-700: #343C5B; $base-800: #25293C; $base-900: #181B25; $base-hover: #1F2B5B; $base-subtle: #B6BDDD;
{
"color": {
"base": {
"value": "#273672",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F5FB",
"type": "color"
},
"100": {
"value": "#E0E4F5",
"type": "color"
},
"200": {
"value": "#C2CAEA",
"type": "color"
},
"300": {
"value": "#98A5D7",
"type": "color"
},
"400": {
"value": "#7081C2",
"type": "color"
},
"500": {
"value": "#4F61A6",
"type": "color"
},
"600": {
"value": "#424F7F",
"type": "color"
},
"700": {
"value": "#343C5B",
"type": "color"
},
"800": {
"value": "#25293C",
"type": "color"
},
"900": {
"value": "#181B25",
"type": "color"
}
}
}
}