What color is #2736DD?

#2736DD is a medium, vivid blue. In RGB it is rgb(39, 54, 221), and in HSL hsl(235, 73%, 51%).

Is #2736DD accessible as text?

On white, #2736DD has a contrast ratio of 7.90:1 (passes WCAG AA for body text); on black it is 2.66:1 (fails). For text placed on #2736DD, use white for the best readability.

What is the closest Tailwind color to #2736DD?

The nearest Tailwind CSS token is blue-700 (#1447E6).

What colors go well with #2736DD?

#2736DD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #DDCE27. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #2736DD below.

Is #2736DD good for buttons?

#2736DD works well for buttons and highlights, but use white text on #2736DD — black text only reaches 2.66:1, below the 4.5:1 needed for normal-size labels.

Is #2736DD the same as CSS blue?

No — #2736DD is not the CSS named color blue, but blue (#0000FF) is the closest CSS named color.

#2736DD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #2736DD

Not just a swatch — here's how #2736DD works with other colors. Named schemes with #2736DD in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #2736DD Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #4568FA

Ultramarine is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultramarine.

Coastal Morning Lead · 5 colors

Lead #2736DD Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Ultramarine opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #2736DD Surface #F6E5D8 Anchor #5B2143 Accent #E5C2CA Secondary #322B2F

Ultramarine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #2736DD Secondary #6A7EB4 Support #9D8F88 Ink #18140F

Ultramarine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultramarine carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #2736DD Secondary #E86A74 Accent #F69250 Anchor #573B58 Surface #F7E7D7

Ultramarine glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #2736DD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 11/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 8/100

Very low

Clean and current — no dusty, aged cast.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 95/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 58/100

Moderate

Workable accent with care around contrast.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 57/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #2736DD

For UI

For branding

For interior

For fashion

People also use #2736DD with

Picton Blue Blue Violet Citrine Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.9:1. Use

Subtle surface Use #D9DBF3 for cards and hover fills. Tint 80

Avoid beside #5427DD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #2736DD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #2736DD;
  --color-base-rgb: 39 54 221;
  --color-base-oklch: oklch(45.8% 0.246 268.4);
  --color-50: #F1F2FD;
  --color-100: #DBDDFA;
  --color-200: #B9BDF4;
  --color-300: #8890E7;
  --color-400: #5D67D5;
  --color-500: #3A45BB;
  --color-600: #333B8E;
  --color-700: #2A2F65;
  --color-800: #1F2242;
  --color-900: #151628;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ultramarine: {
    50: '#F1F2FD',
    100: '#DBDDFA',
    200: '#B9BDF4',
    300: '#8890E7',
    400: '#5D67D5',
    500: '#3A45BB',
    600: '#333B8E',
    700: '#2A2F65',
    800: '#1F2242',
    900: '#151628',
  },
}

$base: #2736DD;
$base-ink: #FFFFFF;
$base-50: #F1F2FD;
$base-100: #DBDDFA;
$base-200: #B9BDF4;
$base-300: #8890E7;
$base-400: #5D67D5;
$base-500: #3A45BB;
$base-600: #333B8E;
$base-700: #2A2F65;
$base-800: #1F2242;
$base-900: #151628;
$base-hover: #1C29B4;
$base-subtle: #C5C8EE;

{
    "color": {
        "base": {
            "value": "#2736DD",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F1F2FD",
                "type": "color"
            },
            "100": {
                "value": "#DBDDFA",
                "type": "color"
            },
            "200": {
                "value": "#B9BDF4",
                "type": "color"
            },
            "300": {
                "value": "#8890E7",
                "type": "color"
            },
            "400": {
                "value": "#5D67D5",
                "type": "color"
            },
            "500": {
                "value": "#3A45BB",
                "type": "color"
            },
            "600": {
                "value": "#333B8E",
                "type": "color"
            },
            "700": {
                "value": "#2A2F65",
                "type": "color"
            },
            "800": {
                "value": "#1F2242",
                "type": "color"
            },
            "900": {
                "value": "#151628",
                "type": "color"
            }
        }
    }
}

Palettes built on #2736DD

Color Lab

Pairs with #2736DD

UI roles & guardrails

In real applications

Scales

Every model

Export