#277ACE is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #277ACE works with other colors. Named schemes with #277ACE in its natural role, and a note on why the supporting colors balance it.
True Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
True Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of True Blue.
True Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
True Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
True Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of True Blue carrying the quiet middle.
How #277ACE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #277ACE at work across the surfaces designers actually ship.
:root {
--color-base: #277ACE;
--color-base-rgb: 39 122 206;
--color-base-oklch: oklch(57.4% 0.151 252.5);
--color-50: #F2F7FD;
--color-100: #DCEBF9;
--color-200: #BBD6F2;
--color-300: #8CB8E3;
--color-400: #6199D1;
--color-500: #3F7AB6;
--color-600: #37618B;
--color-700: #2C4763;
--color-800: #203041;
--color-900: #151F28;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
true-blue: {
50: '#F2F7FD',
100: '#DCEBF9',
200: '#BBD6F2',
300: '#8CB8E3',
400: '#6199D1',
500: '#3F7AB6',
600: '#37618B',
700: '#2C4763',
800: '#203041',
900: '#151F28',
},
}
$base: #277ACE; $base-ink: #141310; $base-50: #F2F7FD; $base-100: #DCEBF9; $base-200: #BBD6F2; $base-300: #8CB8E3; $base-400: #6199D1; $base-500: #3F7AB6; $base-600: #37618B; $base-700: #2C4763; $base-800: #203041; $base-900: #151F28; $base-hover: #1F62A5; $base-subtle: #C3D7EC;
{
"color": {
"base": {
"value": "#277ACE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F7FD",
"type": "color"
},
"100": {
"value": "#DCEBF9",
"type": "color"
},
"200": {
"value": "#BBD6F2",
"type": "color"
},
"300": {
"value": "#8CB8E3",
"type": "color"
},
"400": {
"value": "#6199D1",
"type": "color"
},
"500": {
"value": "#3F7AB6",
"type": "color"
},
"600": {
"value": "#37618B",
"type": "color"
},
"700": {
"value": "#2C4763",
"type": "color"
},
"800": {
"value": "#203041",
"type": "color"
},
"900": {
"value": "#151F28",
"type": "color"
}
}
}
}