#277BFB is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #277BFB works with other colors. Named schemes with #277BFB in its natural role, and a note on why the supporting colors balance it.
Azure is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Azure.
Azure opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Azure sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Azure is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Azure carrying the quiet middle.
Azure glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #277BFB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #277BFB at work across the surfaces designers actually ship.
:root {
--color-base: #277BFB;
--color-base-rgb: 39 123 251;
--color-base-oklch: oklch(60.7% 0.207 259.3);
--color-50: #F0F6FE;
--color-100: #D8E7FD;
--color-200: #B1CFFC;
--color-300: #7AABF6;
--color-400: #4A89E8;
--color-500: #2669CF;
--color-600: #25559D;
--color-700: #21406E;
--color-800: #192C48;
--color-900: #121C2C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
azure: {
50: '#F0F6FE',
100: '#D8E7FD',
200: '#B1CFFC',
300: '#7AABF6',
400: '#4A89E8',
500: '#2669CF',
600: '#25559D',
700: '#21406E',
800: '#192C48',
900: '#121C2C',
},
}
$base: #277BFB; $base-ink: #141310; $base-50: #F0F6FE; $base-100: #D8E7FD; $base-200: #B1CFFC; $base-300: #7AABF6; $base-400: #4A89E8; $base-500: #2669CF; $base-600: #25559D; $base-700: #21406E; $base-800: #192C48; $base-900: #121C2C; $base-hover: #055EE4; $base-subtle: #C6D9F6;
{
"color": {
"base": {
"value": "#277BFB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F0F6FE",
"type": "color"
},
"100": {
"value": "#D8E7FD",
"type": "color"
},
"200": {
"value": "#B1CFFC",
"type": "color"
},
"300": {
"value": "#7AABF6",
"type": "color"
},
"400": {
"value": "#4A89E8",
"type": "color"
},
"500": {
"value": "#2669CF",
"type": "color"
},
"600": {
"value": "#25559D",
"type": "color"
},
"700": {
"value": "#21406E",
"type": "color"
},
"800": {
"value": "#192C48",
"type": "color"
},
"900": {
"value": "#121C2C",
"type": "color"
}
}
}
}