Nearest named color: Bondi Blue
#278FAC
#278FAC
Nearest named
Bondi Blue
Family
Blue
Lightness
60.5%
Chroma
0.100
Hue angle
221.2°
Temperature
Cool
Contrast on white
3.74:1 · AA Large
Contrast on black
4.96:1 · AA
Web-safe
#339999
CSS oklch()
61% 0.10 221

#278FAC is a mid-toned, cool blue. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #278FAC

Not just a swatch — here's how #278FAC works with other colors. Named schemes with #278FAC in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Bondi Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Tech Product Signal · 5 colors

Bondi Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Bondi Blue.

Vintage Leather Lead · 5 colors

Bondi Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Bondi Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Bondi Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Bondi Blue carrying the quiet middle.

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Color Lab

How #278FAC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 21/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 51/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 39/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 2/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 52/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 47/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 27/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 85/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 32/100
Low
Usable as a tinted surface in measured doses.
Print safety 73/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #278FAC

For UI
For branding
For interior
For fashion
People also use #278FAC with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.0:1. Use
Subtle surface Use #D3E9EF for cards and hover fills. Tint 80
Avoid beside #2762AA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #278FAC at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #278FAC;
  --color-base-rgb: 39 143 172;
  --color-base-oklch: oklch(60.5% 0.100 221.2);
  --color-50: #F2FAFD;
  --color-100: #DDF2F8;
  --color-200: #BDE5F0;
  --color-300: #8FCFE0;
  --color-400: #65B7CD;
  --color-500: #439AB2;
  --color-600: #3A7788;
  --color-700: #2E5661;
  --color-800: #213940;
  --color-900: #162327;
  --color-on-base: #141310;
}