What color is #280104?

#280104 is a very dark, vivid red. In RGB it is rgb(40, 1, 4), and in HSL hsl(355, 95%, 8%).

Is #280104 accessible as text?

On white, #280104 has a contrast ratio of 19.16:1 (passes WCAG AA for body text); on black it is 1.10:1 (fails). For text placed on #280104, use white for the best readability.

What is the closest Tailwind color to #280104?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #280104?

#280104 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #012825. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #280104 below.

Is #280104 good for buttons?

#280104 works well for buttons and highlights, but use white text on #280104 — black text only reaches 1.10:1, below the 4.5:1 needed for normal-size labels.

Is #280104 the same as CSS black?

No — #280104 is not the CSS named color black, but black (#000000) is the closest CSS named color.

#280104 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #280104

Not just a swatch — here's how #280104 works with other colors. Named schemes with #280104 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #280104 Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #280104 Secondary #7C4928 Surface #EAD9C0 Accent #43503A Anchor #5A222F

Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #280104 Surface #E3CDA8 Secondary #B27958 Accent #99976D Anchor #3E2C21

Jet Black holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #280104 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #280104 Secondary #3E2E2D Support #9B9087 Ink #17140F

Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #280104 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 68/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 18/100

Very low

Firm and assertive — carries weight and contrast.

Depth 80/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 64/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 26/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 9/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 53/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #280104

For UI

For branding

For interior

For fashion

People also use #280104 with

Tyrian Purple Graphite Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 19.2:1. Use

Subtle surface Use #F0B0B5 for cards and hover fills. Tint 80

Avoid beside #280B01 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #280104 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #280104;
  --color-base-rgb: 40 1 4;
  --color-base-oklch: oklch(17.7% 0.068 21.4);
  --color-50: #FEF0F1;
  --color-100: #FDD8DB;
  --color-200: #FCB1B7;
  --color-300: #F57A85;
  --color-400: #E84A57;
  --color-500: #CE2735;
  --color-600: #9C2630;
  --color-700: #6E2127;
  --color-800: #471A1D;
  --color-900: #2B1214;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  jet-black: {
    50: '#FEF0F1',
    100: '#FDD8DB',
    200: '#FCB1B7',
    300: '#F57A85',
    400: '#E84A57',
    500: '#CE2735',
    600: '#9C2630',
    700: '#6E2127',
    800: '#471A1D',
    900: '#2B1214',
  },
}

$base: #280104;
$base-ink: #FFFFFF;
$base-50: #FEF0F1;
$base-100: #FDD8DB;
$base-200: #FCB1B7;
$base-300: #F57A85;
$base-400: #E84A57;
$base-500: #CE2735;
$base-600: #9C2630;
$base-700: #6E2127;
$base-800: #471A1D;
$base-900: #2B1214;
$base-hover: #200103;
$base-subtle: #EB868E;

{
    "color": {
        "base": {
            "value": "#280104",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F1",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DB",
                "type": "color"
            },
            "200": {
                "value": "#FCB1B7",
                "type": "color"
            },
            "300": {
                "value": "#F57A85",
                "type": "color"
            },
            "400": {
                "value": "#E84A57",
                "type": "color"
            },
            "500": {
                "value": "#CE2735",
                "type": "color"
            },
            "600": {
                "value": "#9C2630",
                "type": "color"
            },
            "700": {
                "value": "#6E2127",
                "type": "color"
            },
            "800": {
                "value": "#471A1D",
                "type": "color"
            },
            "900": {
                "value": "#2B1214",
                "type": "color"
            }
        }
    }
}