What color is #280118?

#280118 is a very dark, vivid pink. In RGB it is rgb(40, 1, 24), and in HSL hsl(325, 95%, 8%).

Is #280118 accessible as text?

On white, #280118 has a contrast ratio of 18.96:1 (passes WCAG AA for body text); on black it is 1.11:1 (fails). For text placed on #280118, use white for the best readability.

What is the closest Tailwind color to #280118?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #280118?

#280118 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #012811. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #280118 below.

Is #280118 good for buttons?

#280118 works well for buttons and highlights, but use white text on #280118 — black text only reaches 1.11:1, below the 4.5:1 needed for normal-size labels.

Is #280118 the same as CSS midnightblue?

No — #280118 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#280118 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #280118

Not just a swatch — here's how #280118 works with other colors. Named schemes with #280118 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #280118 Secondary #7D472C Surface #EBD8C1 Accent #454F39 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #280118 Secondary #B96130 Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #280118 Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #280118 Anchor #141210 Accent #D59B50 Secondary #31252A Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #280118 Secondary #3F2F36 Support #9C9087 Ink #17140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #280118 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 19/100

Very low

Firm and assertive — carries weight and contrast.

Depth 80/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 13/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 29/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 11/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 50/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #280118

For UI

For branding

For interior

For fashion

People also use #280118 with

Deep Purple Jet Black Graphite Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 19.0:1. Use

Subtle surface Use #F0B0D5 for cards and hover fills. Tint 80

Avoid beside #28010B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #280118 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #280118;
  --color-base-rgb: 40 1 24;
  --color-base-oklch: oklch(18.5% 0.074 348.6);
  --color-50: #FEF0F9;
  --color-100: #FDD8EE;
  --color-200: #FCB1DC;
  --color-300: #F57AC2;
  --color-400: #E84AA6;
  --color-500: #CE2788;
  --color-600: #9C266B;
  --color-700: #6E214E;
  --color-800: #471A34;
  --color-900: #2B1221;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0F9',
    100: '#FDD8EE',
    200: '#FCB1DC',
    300: '#F57AC2',
    400: '#E84AA6',
    500: '#CE2788',
    600: '#9C266B',
    700: '#6E214E',
    800: '#471A34',
    900: '#2B1221',
  },
}

$base: #280118;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8EE;
$base-200: #FCB1DC;
$base-300: #F57AC2;
$base-400: #E84AA6;
$base-500: #CE2788;
$base-600: #9C266B;
$base-700: #6E214E;
$base-800: #471A34;
$base-900: #2B1221;
$base-hover: #200113;
$base-subtle: #EB86C1;

{
    "color": {
        "base": {
            "value": "#280118",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EE",
                "type": "color"
            },
            "200": {
                "value": "#FCB1DC",
                "type": "color"
            },
            "300": {
                "value": "#F57AC2",
                "type": "color"
            },
            "400": {
                "value": "#E84AA6",
                "type": "color"
            },
            "500": {
                "value": "#CE2788",
                "type": "color"
            },
            "600": {
                "value": "#9C266B",
                "type": "color"
            },
            "700": {
                "value": "#6E214E",
                "type": "color"
            },
            "800": {
                "value": "#471A34",
                "type": "color"
            },
            "900": {
                "value": "#2B1221",
                "type": "color"
            }
        }
    }
}

Palettes built on #280118

Color Lab

Pairs with #280118

UI roles & guardrails

In real applications

Scales

Every model

Export