#280307 is a deep, warm red-orange. On the Color Lab it reads quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #280307 works with other colors. Named schemes with #280307 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #280307 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #280307 at work across the surfaces designers actually ship.
:root {
--color-base: #280307;
--color-base-rgb: 40 3 7;
--color-base-oklch: oklch(18.2% 0.063 18.3);
--color-50: #FEF0F2;
--color-100: #FDD8DC;
--color-200: #F9B3BA;
--color-300: #EF808B;
--color-400: #E05260;
--color-500: #C62F3E;
--color-600: #962B36;
--color-700: #6A252C;
--color-800: #451C20;
--color-900: #2A1315;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FEF0F2',
100: '#FDD8DC',
200: '#F9B3BA',
300: '#EF808B',
400: '#E05260',
500: '#C62F3E',
600: '#962B36',
700: '#6A252C',
800: '#451C20',
900: '#2A1315',
},
}
$base: #280307; $base-ink: #FFFFFF; $base-50: #FEF0F2; $base-100: #FDD8DC; $base-200: #F9B3BA; $base-300: #EF808B; $base-400: #E05260; $base-500: #C62F3E; $base-600: #962B36; $base-700: #6A252C; $base-800: #451C20; $base-900: #2A1315; $base-hover: #1E0205; $base-subtle: #E78B94;
{
"color": {
"base": {
"value": "#280307",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F2",
"type": "color"
},
"100": {
"value": "#FDD8DC",
"type": "color"
},
"200": {
"value": "#F9B3BA",
"type": "color"
},
"300": {
"value": "#EF808B",
"type": "color"
},
"400": {
"value": "#E05260",
"type": "color"
},
"500": {
"value": "#C62F3E",
"type": "color"
},
"600": {
"value": "#962B36",
"type": "color"
},
"700": {
"value": "#6A252C",
"type": "color"
},
"800": {
"value": "#451C20",
"type": "color"
},
"900": {
"value": "#2A1315",
"type": "color"
}
}
}
}