What color is #280324?

#280324 is a very dark, vivid magenta. In RGB it is rgb(40, 3, 36), and in HSL hsl(306, 86%, 8%).

Is #280324 accessible as text?

On white, #280324 has a contrast ratio of 18.61:1 (passes WCAG AA for body text); on black it is 1.13:1 (fails). For text placed on #280324, use white for the best readability.

What is the closest Tailwind color to #280324?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #280324?

#280324 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #032606. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #280324 below.

Is #280324 good for buttons?

#280324 works well for buttons and highlights, but use white text on #280324 — black text only reaches 1.13:1, below the 4.5:1 needed for normal-size labels.

Is #280324 the same as CSS midnightblue?

No — #280324 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#280324 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #280324

Not just a swatch — here's how #280324 works with other colors. Named schemes with #280324 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #280324 Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #280324 Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA1 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #280324 Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #280324 Secondary #40323D Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #280324 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #280324 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 19/100

Very low

Firm and assertive — carries weight and contrast.

Depth 79/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 30/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 12/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 48/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #280324

For UI

For branding

For interior

For fashion

People also use #280324 with

Russian Violet Jet Black Graphite Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.6:1. Use

Subtle surface Use #EDB3E7 for cards and hover fills. Tint 80

Avoid beside #260317 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #280324 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

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Export

:root {
  --color-base: #280324;
  --color-base-rgb: 40 3 36;
  --color-base-oklch: oklch(19.6% 0.079 332.8);
  --color-50: #FEF0FD;
  --color-100: #FDD8F9;
  --color-200: #F9B3F2;
  --color-300: #EF80E4;
  --color-400: #E052D2;
  --color-500: #C62FB7;
  --color-600: #962B8C;
  --color-700: #6A2563;
  --color-800: #451C41;
  --color-900: #2A1328;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FD',
    100: '#FDD8F9',
    200: '#F9B3F2',
    300: '#EF80E4',
    400: '#E052D2',
    500: '#C62FB7',
    600: '#962B8C',
    700: '#6A2563',
    800: '#451C41',
    900: '#2A1328',
  },
}

$base: #280324;
$base-ink: #FFFFFF;
$base-50: #FEF0FD;
$base-100: #FDD8F9;
$base-200: #F9B3F2;
$base-300: #EF80E4;
$base-400: #E052D2;
$base-500: #C62FB7;
$base-600: #962B8C;
$base-700: #6A2563;
$base-800: #451C41;
$base-900: #2A1328;
$base-hover: #1E021C;
$base-subtle: #E78BDD;

{
    "color": {
        "base": {
            "value": "#280324",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FD",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F9",
                "type": "color"
            },
            "200": {
                "value": "#F9B3F2",
                "type": "color"
            },
            "300": {
                "value": "#EF80E4",
                "type": "color"
            },
            "400": {
                "value": "#E052D2",
                "type": "color"
            },
            "500": {
                "value": "#C62FB7",
                "type": "color"
            },
            "600": {
                "value": "#962B8C",
                "type": "color"
            },
            "700": {
                "value": "#6A2563",
                "type": "color"
            },
            "800": {
                "value": "#451C41",
                "type": "color"
            },
            "900": {
                "value": "#2A1328",
                "type": "color"
            }
        }
    }
}

Palettes built on #280324

Color Lab

Pairs with #280324

UI roles & guardrails

In real applications

Scales

Every model

Export