What color is #280328?

#280328 is a very dark, vivid magenta. In RGB it is rgb(40, 3, 40), and in HSL hsl(300, 86%, 8%).

Is #280328 accessible as text?

On white, #280328 has a contrast ratio of 18.52:1 (passes WCAG AA for body text); on black it is 1.13:1 (fails). For text placed on #280328, use white for the best readability.

What is the closest Tailwind color to #280328?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #280328?

#280328 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #032603. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #280328 below.

Is #280328 good for buttons?

#280328 works well for buttons and highlights, but use white text on #280328 — black text only reaches 1.13:1, below the 4.5:1 needed for normal-size labels.

Is #280328 the same as CSS midnightblue?

No — #280328 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#280328 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #280328

Not just a swatch — here's how #280328 works with other colors. Named schemes with #280328 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #280328 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #280328 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #280328 Anchor #141210 Accent #D79A52 Secondary #2E252E Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #280328 Secondary #40333F Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #280328 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #280328 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 20/100

Very low

Firm and assertive — carries weight and contrast.

Depth 79/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 32/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 13/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 47/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #280328

For UI

For branding

For interior

For fashion

People also use #280328 with

Russian Violet Jet Black Graphite Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.5:1. Use

Subtle surface Use #EDB3ED for cards and hover fills. Tint 80

Avoid beside #26031A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #280328 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #280328;
  --color-base-rgb: 40 3 40;
  --color-base-oklch: oklch(19.9% 0.082 328.1);
  --color-50: #FEF0FE;
  --color-100: #FDD8FD;
  --color-200: #F9B3F9;
  --color-300: #EF80EF;
  --color-400: #E052E0;
  --color-500: #C62FC6;
  --color-600: #962B96;
  --color-700: #6A256A;
  --color-800: #451C45;
  --color-900: #2A132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FE',
    100: '#FDD8FD',
    200: '#F9B3F9',
    300: '#EF80EF',
    400: '#E052E0',
    500: '#C62FC6',
    600: '#962B96',
    700: '#6A256A',
    800: '#451C45',
    900: '#2A132A',
  },
}

$base: #280328;
$base-ink: #FFFFFF;
$base-50: #FEF0FE;
$base-100: #FDD8FD;
$base-200: #F9B3F9;
$base-300: #EF80EF;
$base-400: #E052E0;
$base-500: #C62FC6;
$base-600: #962B96;
$base-700: #6A256A;
$base-800: #451C45;
$base-900: #2A132A;
$base-hover: #1E021E;
$base-subtle: #E78BE7;

{
    "color": {
        "base": {
            "value": "#280328",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FDD8FD",
                "type": "color"
            },
            "200": {
                "value": "#F9B3F9",
                "type": "color"
            },
            "300": {
                "value": "#EF80EF",
                "type": "color"
            },
            "400": {
                "value": "#E052E0",
                "type": "color"
            },
            "500": {
                "value": "#C62FC6",
                "type": "color"
            },
            "600": {
                "value": "#962B96",
                "type": "color"
            },
            "700": {
                "value": "#6A256A",
                "type": "color"
            },
            "800": {
                "value": "#451C45",
                "type": "color"
            },
            "900": {
                "value": "#2A132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #280328

Color Lab

Pairs with #280328

UI roles & guardrails

In real applications

Scales

Every model

Export