What color is #280404?

#280404 is a very dark, vivid red. In RGB it is rgb(40, 4, 4), and in HSL hsl(0, 82%, 9%).

Is #280404 accessible as text?

On white, #280404 has a contrast ratio of 18.93:1 (passes WCAG AA for body text); on black it is 1.11:1 (fails). For text placed on #280404, use white for the best readability.

What is the closest Tailwind color to #280404?

The nearest Tailwind CSS token is taupe-900 (#1D1816).

What colors go well with #280404?

#280404 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #042A2A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #280404 below.

Is #280404 good for buttons?

#280404 works well for buttons and highlights, but use white text on #280404 — black text only reaches 1.11:1, below the 4.5:1 needed for normal-size labels.

Is #280404 the same as CSS black?

No — #280404 is not the CSS named color black, but black (#000000) is the closest CSS named color.

#280404 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #280404

Not just a swatch — here's how #280404 works with other colors. Named schemes with #280404 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #280404 Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #280404 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #280404 Surface #E3CEA8 Secondary #B17958 Accent #98976D Anchor #3E2C21

Jet Black holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #280404 Surface #F0E9DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #280404 Secondary #3E302E Support #9B9186 Ink #17140F

Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.

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Color Lab

How #280404 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 67/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 19/100

Very low

Firm and assertive — carries weight and contrast.

Depth 79/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 66/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 80/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 24/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 10/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 54/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #280404

For UI

For branding

For interior

For fashion

People also use #280404 with

Tyrian Purple Graphite Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.9:1. Use

Subtle surface Use #ECB5B5 for cards and hover fills. Tint 80

Avoid beside #2A1104 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #280404 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #280404;
  --color-base-rgb: 40 4 4;
  --color-base-oklch: oklch(18.4% 0.062 25.8);
  --color-50: #FEF0F0;
  --color-100: #FCD9D9;
  --color-200: #F8B5B5;
  --color-300: #ED8383;
  --color-400: #DD5555;
  --color-500: #C33232;
  --color-600: #942E2E;
  --color-700: #692626;
  --color-800: #441D1D;
  --color-900: #2A1414;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  jet-black: {
    50: '#FEF0F0',
    100: '#FCD9D9',
    200: '#F8B5B5',
    300: '#ED8383',
    400: '#DD5555',
    500: '#C33232',
    600: '#942E2E',
    700: '#692626',
    800: '#441D1D',
    900: '#2A1414',
  },
}

$base: #280404;
$base-ink: #FFFFFF;
$base-50: #FEF0F0;
$base-100: #FCD9D9;
$base-200: #F8B5B5;
$base-300: #ED8383;
$base-400: #DD5555;
$base-500: #C33232;
$base-600: #942E2E;
$base-700: #692626;
$base-800: #441D1D;
$base-900: #2A1414;
$base-hover: #210303;
$base-subtle: #E58E8E;

{
    "color": {
        "base": {
            "value": "#280404",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F0",
                "type": "color"
            },
            "100": {
                "value": "#FCD9D9",
                "type": "color"
            },
            "200": {
                "value": "#F8B5B5",
                "type": "color"
            },
            "300": {
                "value": "#ED8383",
                "type": "color"
            },
            "400": {
                "value": "#DD5555",
                "type": "color"
            },
            "500": {
                "value": "#C33232",
                "type": "color"
            },
            "600": {
                "value": "#942E2E",
                "type": "color"
            },
            "700": {
                "value": "#692626",
                "type": "color"
            },
            "800": {
                "value": "#441D1D",
                "type": "color"
            },
            "900": {
                "value": "#2A1414",
                "type": "color"
            }
        }
    }
}

Palettes built on #280404

Color Lab

Pairs with #280404

UI roles & guardrails

In real applications

Scales

Every model

Export