#280405 is a deep, warm red-orange. On the Color Lab it reads organic and grounded, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #280405 works with other colors. Named schemes with #280405 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #280405 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #280405 at work across the surfaces designers actually ship.
:root {
--color-base: #280405;
--color-base-rgb: 40 4 5;
--color-base-oklch: oklch(18.4% 0.062 23.6);
--color-50: #FEF0F1;
--color-100: #FCD9DA;
--color-200: #F8B5B7;
--color-300: #ED8386;
--color-400: #DD555A;
--color-500: #C33237;
--color-600: #942E31;
--color-700: #692629;
--color-800: #441D1E;
--color-900: #2A1414;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FEF0F1',
100: '#FCD9DA',
200: '#F8B5B7',
300: '#ED8386',
400: '#DD555A',
500: '#C33237',
600: '#942E31',
700: '#692629',
800: '#441D1E',
900: '#2A1414',
},
}
$base: #280405; $base-ink: #FFFFFF; $base-50: #FEF0F1; $base-100: #FCD9DA; $base-200: #F8B5B7; $base-300: #ED8386; $base-400: #DD555A; $base-500: #C33237; $base-600: #942E31; $base-700: #692629; $base-800: #441D1E; $base-900: #2A1414; $base-hover: #210304; $base-subtle: #E58E91;
{
"color": {
"base": {
"value": "#280405",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F1",
"type": "color"
},
"100": {
"value": "#FCD9DA",
"type": "color"
},
"200": {
"value": "#F8B5B7",
"type": "color"
},
"300": {
"value": "#ED8386",
"type": "color"
},
"400": {
"value": "#DD555A",
"type": "color"
},
"500": {
"value": "#C33237",
"type": "color"
},
"600": {
"value": "#942E31",
"type": "color"
},
"700": {
"value": "#692629",
"type": "color"
},
"800": {
"value": "#441D1E",
"type": "color"
},
"900": {
"value": "#2A1414",
"type": "color"
}
}
}
}