Nearest named color: Graphite
#28041B
#28041B
Nearest named
Graphite
Family
Black
Lightness
19.3%
Chroma
0.069
Hue angle
345.4°
Temperature
Warm
Contrast on white
18.69:1 · AAA
Contrast on black
1.01:1 · Fail
Web-safe
#330033
CSS oklch()
19% 0.07 345

#28041B is a deep, temperate rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #28041B

Not just a swatch — here's how #28041B works with other colors. Named schemes with #28041B in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Graphite as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #28041B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 20/100
Very low
Firm and assertive — carries weight and contrast.
Depth 78/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 10/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 37/100
Low
A faint retro warmth without tipping into sepia.
Luxury 80/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 27/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 11/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 52/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 93/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #28041B

For UI
For branding
For interior
For fashion
People also use #28041B with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 18.7:1. Use
Subtle surface Use #ECB5D8 for cards and hover fills. Tint 80
Avoid beside #2A040F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #28041B at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #28041B;
  --color-base-rgb: 40 4 27;
  --color-base-oklch: oklch(19.3% 0.069 345.4);
  --color-50: #FEF0F9;
  --color-100: #FCD9EF;
  --color-200: #F8B5DF;
  --color-300: #ED83C6;
  --color-400: #DD55AB;
  --color-500: #C3328E;
  --color-600: #942E6F;
  --color-700: #692650;
  --color-800: #441D36;
  --color-900: #2A1422;
  --color-on-base: #FFFFFF;
}