#280429 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #280429 works with other colors. Named schemes with #280429 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #280429 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #280429 at work across the surfaces designers actually ship.
:root {
--color-base: #280429;
--color-base-rgb: 40 4 41;
--color-base-oklch: oklch(20.2% 0.081 326.9);
--color-50: #FEF0FE;
--color-100: #FBD9FC;
--color-200: #F5B5F8;
--color-300: #E983ED;
--color-400: #D855DD;
--color-500: #BE32C3;
--color-600: #912E94;
--color-700: #662669;
--color-800: #431D44;
--color-900: #29142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FEF0FE',
100: '#FBD9FC',
200: '#F5B5F8',
300: '#E983ED',
400: '#D855DD',
500: '#BE32C3',
600: '#912E94',
700: '#662669',
800: '#431D44',
900: '#29142A',
},
}
$base: #280429; $base-ink: #FFFFFF; $base-50: #FEF0FE; $base-100: #FBD9FC; $base-200: #F5B5F8; $base-300: #E983ED; $base-400: #D855DD; $base-500: #BE32C3; $base-600: #912E94; $base-700: #662669; $base-800: #431D44; $base-900: #29142A; $base-hover: #200321; $base-subtle: #E28EE5;
{
"color": {
"base": {
"value": "#280429",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FE",
"type": "color"
},
"100": {
"value": "#FBD9FC",
"type": "color"
},
"200": {
"value": "#F5B5F8",
"type": "color"
},
"300": {
"value": "#E983ED",
"type": "color"
},
"400": {
"value": "#D855DD",
"type": "color"
},
"500": {
"value": "#BE32C3",
"type": "color"
},
"600": {
"value": "#912E94",
"type": "color"
},
"700": {
"value": "#662669",
"type": "color"
},
"800": {
"value": "#431D44",
"type": "color"
},
"900": {
"value": "#29142A",
"type": "color"
}
}
}
}