#280623 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #280623 works with other colors. Named schemes with #280623 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #280623 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #280623 at work across the surfaces designers actually ship.
:root {
--color-base: #280623;
--color-base-rgb: 40 6 35;
--color-base-oklch: oklch(20.1% 0.071 334.3);
--color-50: #FEF1FC;
--color-100: #FBDBF6;
--color-200: #F4B8EB;
--color-300: #E788D9;
--color-400: #D65CC4;
--color-500: #BC39A8;
--color-600: #8F3381;
--color-700: #652A5C;
--color-800: #421F3D;
--color-900: #291526;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FEF1FC',
100: '#FBDBF6',
200: '#F4B8EB',
300: '#E788D9',
400: '#D65CC4',
500: '#BC39A8',
600: '#8F3381',
700: '#652A5C',
800: '#421F3D',
900: '#291526',
},
}
$base: #280623; $base-ink: #FFFFFF; $base-50: #FEF1FC; $base-100: #FBDBF6; $base-200: #F4B8EB; $base-300: #E788D9; $base-400: #D65CC4; $base-500: #BC39A8; $base-600: #8F3381; $base-700: #652A5C; $base-800: #421F3D; $base-900: #291526; $base-hover: #20051C; $base-subtle: #E192D5;
{
"color": {
"base": {
"value": "#280623",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1FC",
"type": "color"
},
"100": {
"value": "#FBDBF6",
"type": "color"
},
"200": {
"value": "#F4B8EB",
"type": "color"
},
"300": {
"value": "#E788D9",
"type": "color"
},
"400": {
"value": "#D65CC4",
"type": "color"
},
"500": {
"value": "#BC39A8",
"type": "color"
},
"600": {
"value": "#8F3381",
"type": "color"
},
"700": {
"value": "#652A5C",
"type": "color"
},
"800": {
"value": "#421F3D",
"type": "color"
},
"900": {
"value": "#291526",
"type": "color"
}
}
}
}