What color is #280696?

#280696 is a dark, vivid indigo. In RGB it is rgb(40, 6, 150), and in HSL hsl(254, 92%, 31%).

Is #280696 accessible as text?

On white, #280696 has a contrast ratio of 13.49:1 (passes WCAG AA for body text); on black it is 1.56:1 (fails). For text placed on #280696, use white for the best readability.

What is the closest Tailwind color to #280696?

The nearest Tailwind CSS token is indigo-900 (#312C85).

What colors go well with #280696?

#280696 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #769806. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #280696 below.

Is #280696 good for buttons?

#280696 works well for buttons and highlights, but use white text on #280696 — black text only reaches 1.56:1, below the 4.5:1 needed for normal-size labels.

Is #280696 the same as CSS darkblue?

No — #280696 is not the CSS named color darkblue, but darkblue (#00008B) is the closest CSS named color.

#280696 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #280696

Not just a swatch — here's how #280696 works with other colors. Named schemes with #280696 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #280696 Anchor #141210 Accent #DC9758 Secondary #262833 Surface #F3ECE3

Phthalo Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #280696 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #21004E

Phthalo Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Phthalo Blue.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #280696 Secondary #505681 Support #9D9088 Ink #18140F

Phthalo Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Phthalo Blue carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #280696 Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Phthalo Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #280696 Secondary #E86A72 Accent #F6924E Anchor #583B57 Surface #F7E7D7

Phthalo Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #280696 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 16/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 18/100

Very low

Clean and current — no dusty, aged cast.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 76/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 43/100

Moderate

Workable accent with care around contrast.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 69/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #280696

For UI

For branding

For interior

For fashion

People also use #280696 with

Cobalt Blue Mauveine Olive Drab Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 13.5:1. Use

Subtle surface Use #CFC5F3 for cards and hover fills. Tint 80

Avoid beside #590698 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #280696 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #280696;
  --color-base-rgb: 40 6 150;
  --color-base-oklch: oklch(32.7% 0.198 276.6);
  --color-50: #F4F0FE;
  --color-100: #E1D8FD;
  --color-200: #C2B1FC;
  --color-300: #987CF3;
  --color-400: #704DE5;
  --color-500: #4F29CB;
  --color-600: #42289A;
  --color-700: #34226D;
  --color-800: #251A47;
  --color-900: #18122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  phthalo-blue: {
    50: '#F4F0FE',
    100: '#E1D8FD',
    200: '#C2B1FC',
    300: '#987CF3',
    400: '#704DE5',
    500: '#4F29CB',
    600: '#42289A',
    700: '#34226D',
    800: '#251A47',
    900: '#18122B',
  },
}

$base: #280696;
$base-ink: #FFFFFF;
$base-50: #F4F0FE;
$base-100: #E1D8FD;
$base-200: #C2B1FC;
$base-300: #987CF3;
$base-400: #704DE5;
$base-500: #4F29CB;
$base-600: #42289A;
$base-700: #34226D;
$base-800: #251A47;
$base-900: #18122B;
$base-hover: #200579;
$base-subtle: #B7A5EF;

{
    "color": {
        "base": {
            "value": "#280696",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E1D8FD",
                "type": "color"
            },
            "200": {
                "value": "#C2B1FC",
                "type": "color"
            },
            "300": {
                "value": "#987CF3",
                "type": "color"
            },
            "400": {
                "value": "#704DE5",
                "type": "color"
            },
            "500": {
                "value": "#4F29CB",
                "type": "color"
            },
            "600": {
                "value": "#42289A",
                "type": "color"
            },
            "700": {
                "value": "#34226D",
                "type": "color"
            },
            "800": {
                "value": "#251A47",
                "type": "color"
            },
            "900": {
                "value": "#18122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #280696

Color Lab

Pairs with #280696

UI roles & guardrails

In real applications

Scales

Every model

Export