What color is #28072E?

#28072E is a very dark, vivid purple. In RGB it is rgb(40, 7, 46), and in HSL hsl(291, 74%, 10%).

Is #28072E accessible as text?

On white, #28072E has a contrast ratio of 18.10:1 (passes WCAG AA for body text); on black it is 1.16:1 (fails). For text placed on #28072E, use white for the best readability.

What is the closest Tailwind color to #28072E?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #28072E?

#28072E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0C2C07. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #28072E below.

Is #28072E good for buttons?

#28072E works well for buttons and highlights, but use white text on #28072E — black text only reaches 1.16:1, below the 4.5:1 needed for normal-size labels.

Is #28072E the same as CSS midnightblue?

No — #28072E is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#28072E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #28072E

Not just a swatch — here's how #28072E works with other colors. Named schemes with #28072E in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #28072E Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592235

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #28072E Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #28072E Anchor #141210 Accent #D89953 Secondary #2E262F Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #28072E Secondary #423644 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #28072E Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #28072E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 77/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 80/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 31/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 15/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 47/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #28072E

For UI

For branding

For interior

For fashion

People also use #28072E with

Russian Violet Graphite Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.1:1. Use

Subtle surface Use #E2B9EA for cards and hover fills. Tint 80

Avoid beside #2C0725 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #28072E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #28072E;
  --color-base-rgb: 40 7 46;
  --color-base-oklch: oklch(21.0% 0.080 321.1);
  --color-50: #FCF1FE;
  --color-100: #F6DBFB;
  --color-200: #EBB8F4;
  --color-300: #D988E7;
  --color-400: #C45CD6;
  --color-500: #A839BC;
  --color-600: #81338F;
  --color-700: #5C2A65;
  --color-800: #3D1F42;
  --color-900: #261529;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FCF1FE',
    100: '#F6DBFB',
    200: '#EBB8F4',
    300: '#D988E7',
    400: '#C45CD6',
    500: '#A839BC',
    600: '#81338F',
    700: '#5C2A65',
    800: '#3D1F42',
    900: '#261529',
  },
}

$base: #28072E;
$base-ink: #FFFFFF;
$base-50: #FCF1FE;
$base-100: #F6DBFB;
$base-200: #EBB8F4;
$base-300: #D988E7;
$base-400: #C45CD6;
$base-500: #A839BC;
$base-600: #81338F;
$base-700: #5C2A65;
$base-800: #3D1F42;
$base-900: #261529;
$base-hover: #1F0523;
$base-subtle: #D593E1;

{
    "color": {
        "base": {
            "value": "#28072E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F6DBFB",
                "type": "color"
            },
            "200": {
                "value": "#EBB8F4",
                "type": "color"
            },
            "300": {
                "value": "#D988E7",
                "type": "color"
            },
            "400": {
                "value": "#C45CD6",
                "type": "color"
            },
            "500": {
                "value": "#A839BC",
                "type": "color"
            },
            "600": {
                "value": "#81338F",
                "type": "color"
            },
            "700": {
                "value": "#5C2A65",
                "type": "color"
            },
            "800": {
                "value": "#3D1F42",
                "type": "color"
            },
            "900": {
                "value": "#261529",
                "type": "color"
            }
        }
    }
}