What color is #28073D?

#28073D is a very dark, vivid violet. In RGB it is rgb(40, 7, 61), and in HSL hsl(277, 79%, 13%).

Is #28073D accessible as text?

On white, #28073D has a contrast ratio of 17.68:1 (passes WCAG AA for body text); on black it is 1.19:1 (fails). For text placed on #28073D, use white for the best readability.

What is the closest Tailwind color to #28073D?

The nearest Tailwind CSS token is indigo-950 (#1E1A4D).

What colors go well with #28073D?

#28073D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1B3B07. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #28073D below.

Is #28073D good for buttons?

#28073D works well for buttons and highlights, but use white text on #28073D — black text only reaches 1.19:1, below the 4.5:1 needed for normal-size labels.

Is #28073D the same as CSS midnightblue?

No — #28073D is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#28073D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #28073D

Not just a swatch — here's how #28073D works with other colors. Named schemes with #28073D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #28073D Anchor #141210 Accent #D99955 Secondary #2C2631 Surface #F3ECE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #28073D Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #0D000F

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Coastal Morning Lead · 5 colors

Lead #28073D Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #28073D Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #28073D Secondary #43394C Support #9C9088 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #28073D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 77/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 80/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 38/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 18/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 41/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #28073D

For UI

For branding

For interior

For fashion

People also use #28073D with

Navy Deep Purple Sacramento Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.7:1. Use

Subtle surface Use #D9B9EC for cards and hover fills. Tint 80

Avoid beside #39073B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #28073D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #28073D;
  --color-base-rgb: 40 7 61;
  --color-base-oklch: oklch(22.4% 0.097 308.0);
  --color-50: #F9F1FE;
  --color-100: #EFDAFC;
  --color-200: #DEB6F6;
  --color-300: #C385EB;
  --color-400: #A858DA;
  --color-500: #8B35C0;
  --color-600: #6C3092;
  --color-700: #4F2867;
  --color-800: #351D43;
  --color-900: #211429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#F9F1FE',
    100: '#EFDAFC',
    200: '#DEB6F6',
    300: '#C385EB',
    400: '#A858DA',
    500: '#8B35C0',
    600: '#6C3092',
    700: '#4F2867',
    800: '#351D43',
    900: '#211429',
  },
}

$base: #28073D;
$base-ink: #FFFFFF;
$base-50: #F9F1FE;
$base-100: #EFDAFC;
$base-200: #DEB6F6;
$base-300: #C385EB;
$base-400: #A858DA;
$base-500: #8B35C0;
$base-600: #6C3092;
$base-700: #4F2867;
$base-800: #351D43;
$base-900: #211429;
$base-hover: #1F062F;
$base-subtle: #C694E4;

{
    "color": {
        "base": {
            "value": "#28073D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F1FE",
                "type": "color"
            },
            "100": {
                "value": "#EFDAFC",
                "type": "color"
            },
            "200": {
                "value": "#DEB6F6",
                "type": "color"
            },
            "300": {
                "value": "#C385EB",
                "type": "color"
            },
            "400": {
                "value": "#A858DA",
                "type": "color"
            },
            "500": {
                "value": "#8B35C0",
                "type": "color"
            },
            "600": {
                "value": "#6C3092",
                "type": "color"
            },
            "700": {
                "value": "#4F2867",
                "type": "color"
            },
            "800": {
                "value": "#351D43",
                "type": "color"
            },
            "900": {
                "value": "#211429",
                "type": "color"
            }
        }
    }
}