What color is #280901?

#280901 is a very dark, vivid red-orange. In RGB it is rgb(40, 9, 1), and in HSL hsl(12, 95%, 8%).

Is #280901 accessible as text?

On white, #280901 has a contrast ratio of 18.59:1 (passes WCAG AA for body text); on black it is 1.13:1 (fails). For text placed on #280901, use white for the best readability.

What is the closest Tailwind color to #280901?

The nearest Tailwind CSS token is taupe-900 (#1D1816).

What colors go well with #280901?

#280901 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #012028. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #280901 below.

Is #280901 good for buttons?

#280901 works well for buttons and highlights, but use white text on #280901 — black text only reaches 1.13:1, below the 4.5:1 needed for normal-size labels.

Is #280901 the same as CSS black?

No — #280901 is not the CSS named color black, but black (#000000) is the closest CSS named color.

#280901 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #280901

Not just a swatch — here's how #280901 works with other colors. Named schemes with #280901 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #280901 Secondary #B66422 Accent #767843 Surface #F4ECDD Anchor #3B2A20

This palette keeps Graphite as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #280901 Secondary #7B4926 Surface #EAD9C0 Accent #42503B Anchor #5B222D

Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #280901 Surface #E3CEA8 Secondary #B17956 Accent #97976E Anchor #3E2C20

Graphite holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #280901 Surface #F0E9DC Highlight #F7F1E7 Secondary #BAAE9F Ink #2B2723

Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #280901 Secondary #3F332E Support #9B9186 Ink #17140F

Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #280901 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 20/100

Low

Firm and assertive — carries weight and contrast.

Depth 78/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 76/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 79/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 22/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 10/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 55/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 94/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #280901

For UI

For branding

For interior

For fashion

People also use #280901 with

Oxblood Graphite Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.6:1. Use

Subtle surface Use #F0BDB0 for cards and hover fills. Tint 80

Avoid beside #281601 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #280901 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #280901;
  --color-base-rgb: 40 9 1;
  --color-base-oklch: oklch(19.2% 0.056 40.6);
  --color-50: #FEF3F0;
  --color-100: #FDDFD8;
  --color-200: #FCC0B1;
  --color-300: #F5937A;
  --color-400: #E86A4A;
  --color-500: #CE4827;
  --color-600: #9C3D26;
  --color-700: #6E3021;
  --color-800: #47231A;
  --color-900: #2B1712;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  graphite: {
    50: '#FEF3F0',
    100: '#FDDFD8',
    200: '#FCC0B1',
    300: '#F5937A',
    400: '#E86A4A',
    500: '#CE4827',
    600: '#9C3D26',
    700: '#6E3021',
    800: '#47231A',
    900: '#2B1712',
  },
}

$base: #280901;
$base-ink: #FFFFFF;
$base-50: #FEF3F0;
$base-100: #FDDFD8;
$base-200: #FCC0B1;
$base-300: #F5937A;
$base-400: #E86A4A;
$base-500: #CE4827;
$base-600: #9C3D26;
$base-700: #6E3021;
$base-800: #47231A;
$base-900: #2B1712;
$base-hover: #200701;
$base-subtle: #EB9A86;

{
    "color": {
        "base": {
            "value": "#280901",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF3F0",
                "type": "color"
            },
            "100": {
                "value": "#FDDFD8",
                "type": "color"
            },
            "200": {
                "value": "#FCC0B1",
                "type": "color"
            },
            "300": {
                "value": "#F5937A",
                "type": "color"
            },
            "400": {
                "value": "#E86A4A",
                "type": "color"
            },
            "500": {
                "value": "#CE4827",
                "type": "color"
            },
            "600": {
                "value": "#9C3D26",
                "type": "color"
            },
            "700": {
                "value": "#6E3021",
                "type": "color"
            },
            "800": {
                "value": "#47231A",
                "type": "color"
            },
            "900": {
                "value": "#2B1712",
                "type": "color"
            }
        }
    }
}

Palettes built on #280901

Color Lab

Pairs with #280901

UI roles & guardrails

In real applications

Scales

Every model

Export