What color is #28097B?

#28097B is a dark, vivid indigo. In RGB it is rgb(40, 9, 123), and in HSL hsl(256, 86%, 26%).

Is #28097B accessible as text?

On white, #28097B has a contrast ratio of 14.84:1 (passes WCAG AA for body text); on black it is 1.42:1 (fails). For text placed on #28097B, use white for the best readability.

What is the closest Tailwind color to #28097B?

The nearest Tailwind CSS token is violet-950 (#2F0D68).

What colors go well with #28097B?

#28097B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #5D7B09. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #28097B below.

Is #28097B good for buttons?

#28097B works well for buttons and highlights, but use white text on #28097B — black text only reaches 1.42:1, below the 4.5:1 needed for normal-size labels.

Is #28097B the same as CSS midnightblue?

No — #28097B is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#28097B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #28097B

Not just a swatch — here's how #28097B works with other colors. Named schemes with #28097B in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #28097B Anchor #141210 Accent #DB9758 Secondary #272833 Surface #F3ECE3

Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #28097B Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #1A003A

Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.

Coastal Morning Lead · 5 colors

Lead #28097B Accent #A5C4C3 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #28097B Secondary #7F4534 Surface #EDD7C2 Accent #365247 Anchor #582238

Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #28097B Secondary #4C4D71 Support #9D9088 Ink #18140F

Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #28097B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 19/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 24/100

Low

Clean and current — no dusty, aged cast.

Luxury 70/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 64/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 38/100

Low

Workable accent with care around contrast.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #28097B

For UI

For branding

For interior

For fashion

People also use #28097B with

Egyptian Blue Purple Dark Olive Green Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.8:1. Use

Subtle surface Use #CEC2F1 for cards and hover fills. Tint 80

Avoid beside #4E097B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #28097B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #28097B;
  --color-base-rgb: 40 9 123;
  --color-base-oklch: oklch(29.5% 0.167 281.4);
  --color-50: #F4F0FE;
  --color-100: #E2D8FD;
  --color-200: #C6B3F9;
  --color-300: #9E80EF;
  --color-400: #7852E0;
  --color-500: #572FC6;
  --color-600: #482B96;
  --color-700: #37256A;
  --color-800: #271C45;
  --color-900: #19132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  midnight-blue: {
    50: '#F4F0FE',
    100: '#E2D8FD',
    200: '#C6B3F9',
    300: '#9E80EF',
    400: '#7852E0',
    500: '#572FC6',
    600: '#482B96',
    700: '#37256A',
    800: '#271C45',
    900: '#19132A',
  },
}

$base: #28097B;
$base-ink: #FFFFFF;
$base-50: #F4F0FE;
$base-100: #E2D8FD;
$base-200: #C6B3F9;
$base-300: #9E80EF;
$base-400: #7852E0;
$base-500: #572FC6;
$base-600: #482B96;
$base-700: #37256A;
$base-800: #271C45;
$base-900: #19132A;
$base-hover: #200763;
$base-subtle: #B5A1EB;

{
    "color": {
        "base": {
            "value": "#28097B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E2D8FD",
                "type": "color"
            },
            "200": {
                "value": "#C6B3F9",
                "type": "color"
            },
            "300": {
                "value": "#9E80EF",
                "type": "color"
            },
            "400": {
                "value": "#7852E0",
                "type": "color"
            },
            "500": {
                "value": "#572FC6",
                "type": "color"
            },
            "600": {
                "value": "#482B96",
                "type": "color"
            },
            "700": {
                "value": "#37256A",
                "type": "color"
            },
            "800": {
                "value": "#271C45",
                "type": "color"
            },
            "900": {
                "value": "#19132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #28097B

Color Lab

Pairs with #28097B

UI roles & guardrails

In real applications

Scales

Every model

Export