What color is #280B27?

#280B27 is a very dark magenta. In RGB it is rgb(40, 11, 39), and in HSL hsl(302, 57%, 10%).

Is #280B27 accessible as text?

On white, #280B27 has a contrast ratio of 17.99:1 (passes WCAG AA for body text); on black it is 1.17:1 (fails). For text placed on #280B27, use white for the best readability.

What is the closest Tailwind color to #280B27?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #280B27?

#280B27 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0B280C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #280B27 below.

Is #280B27 good for buttons?

#280B27 works well for buttons and highlights, but use white text on #280B27 — black text only reaches 1.17:1, below the 4.5:1 needed for normal-size labels.

Is #280B27 the same as CSS midnightblue?

No — #280B27 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#280B27 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #280B27

Not just a swatch — here's how #280B27 works with other colors. Named schemes with #280B27 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #280B27 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #280B27 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #280B27 Anchor #141210 Accent #D79A52 Secondary #2F252E Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #280B27 Secondary #423741 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #280B27 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #280B27 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 76/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 25/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 14/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 51/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #280B27

For UI

For branding

For interior

For fashion

People also use #280B27 with

Russian Violet Graphite Sacramento Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.0:1. Use

Subtle surface Use #E4BEE3 for cards and hover fills. Tint 80

Avoid beside #280B1D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #280B27 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #280B27;
  --color-base-rgb: 40 11 39;
  --color-base-oklch: oklch(21.1% 0.065 328.9);
  --color-50: #FCF3FC;
  --color-100: #F7DEF6;
  --color-200: #EDBFEC;
  --color-300: #DC93DA;
  --color-400: #C86AC5;
  --color-500: #AD48A9;
  --color-600: #843D82;
  --color-700: #5E305D;
  --color-800: #3E233D;
  --color-900: #261726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FCF3FC',
    100: '#F7DEF6',
    200: '#EDBFEC',
    300: '#DC93DA',
    400: '#C86AC5',
    500: '#AD48A9',
    600: '#843D82',
    700: '#5E305D',
    800: '#3E233D',
    900: '#261726',
  },
}

$base: #280B27;
$base-ink: #FFFFFF;
$base-50: #FCF3FC;
$base-100: #F7DEF6;
$base-200: #EDBFEC;
$base-300: #DC93DA;
$base-400: #C86AC5;
$base-500: #AD48A9;
$base-600: #843D82;
$base-700: #5E305D;
$base-800: #3E233D;
$base-900: #261726;
$base-hover: #20091F;
$base-subtle: #D89CD6;

{
    "color": {
        "base": {
            "value": "#280B27",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3FC",
                "type": "color"
            },
            "100": {
                "value": "#F7DEF6",
                "type": "color"
            },
            "200": {
                "value": "#EDBFEC",
                "type": "color"
            },
            "300": {
                "value": "#DC93DA",
                "type": "color"
            },
            "400": {
                "value": "#C86AC5",
                "type": "color"
            },
            "500": {
                "value": "#AD48A9",
                "type": "color"
            },
            "600": {
                "value": "#843D82",
                "type": "color"
            },
            "700": {
                "value": "#5E305D",
                "type": "color"
            },
            "800": {
                "value": "#3E233D",
                "type": "color"
            },
            "900": {
                "value": "#261726",
                "type": "color"
            }
        }
    }
}