#280D34 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #280D34 works with other colors. Named schemes with #280D34 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #280D34 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #280D34 at work across the surfaces designers actually ship.
:root {
--color-base: #280D34;
--color-base-rgb: 40 13 52;
--color-base-oklch: oklch(22.4% 0.077 313.8);
--color-50: #F9F2FC;
--color-100: #F0DEF8;
--color-200: #E0BEEF;
--color-300: #C791DE;
--color-400: #AD67CB;
--color-500: #9046AF;
--color-600: #703C86;
--color-700: #512F60;
--color-800: #36223F;
--color-900: #221627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F2FC',
100: '#F0DEF8',
200: '#E0BEEF',
300: '#C791DE',
400: '#AD67CB',
500: '#9046AF',
600: '#703C86',
700: '#512F60',
800: '#36223F',
900: '#221627',
},
}
$base: #280D34; $base-ink: #FFFFFF; $base-50: #F9F2FC; $base-100: #F0DEF8; $base-200: #E0BEEF; $base-300: #C791DE; $base-400: #AD67CB; $base-500: #9046AF; $base-600: #703C86; $base-700: #512F60; $base-800: #36223F; $base-900: #221627; $base-hover: #210B2A; $base-subtle: #C99EDB;
{
"color": {
"base": {
"value": "#280D34",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F2FC",
"type": "color"
},
"100": {
"value": "#F0DEF8",
"type": "color"
},
"200": {
"value": "#E0BEEF",
"type": "color"
},
"300": {
"value": "#C791DE",
"type": "color"
},
"400": {
"value": "#AD67CB",
"type": "color"
},
"500": {
"value": "#9046AF",
"type": "color"
},
"600": {
"value": "#703C86",
"type": "color"
},
"700": {
"value": "#512F60",
"type": "color"
},
"800": {
"value": "#36223F",
"type": "color"
},
"900": {
"value": "#221627",
"type": "color"
}
}
}
}