#280D3E is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #280D3E works with other colors. Named schemes with #280D3E in its natural role, and a note on why the supporting colors balance it.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #280D3E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #280D3E at work across the surfaces designers actually ship.
:root {
--color-base: #280D3E;
--color-base-rgb: 40 13 62;
--color-base-oklch: oklch(23.2% 0.090 305.7);
--color-50: #F8F2FD;
--color-100: #ECDDF9;
--color-200: #D9BCF1;
--color-300: #BC8EE2;
--color-400: #9E63CF;
--color-500: #8041B4;
--color-600: #653889;
--color-700: #4A2D62;
--color-800: #322140;
--color-900: #1F1627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F8F2FD',
100: '#ECDDF9',
200: '#D9BCF1',
300: '#BC8EE2',
400: '#9E63CF',
500: '#8041B4',
600: '#653889',
700: '#4A2D62',
800: '#322140',
900: '#1F1627',
},
}
$base: #280D3E; $base-ink: #FFFFFF; $base-50: #F8F2FD; $base-100: #ECDDF9; $base-200: #D9BCF1; $base-300: #BC8EE2; $base-400: #9E63CF; $base-500: #8041B4; $base-600: #653889; $base-700: #4A2D62; $base-800: #322140; $base-900: #1F1627; $base-hover: #210B32; $base-subtle: #C19EDE;
{
"color": {
"base": {
"value": "#280D3E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#ECDDF9",
"type": "color"
},
"200": {
"value": "#D9BCF1",
"type": "color"
},
"300": {
"value": "#BC8EE2",
"type": "color"
},
"400": {
"value": "#9E63CF",
"type": "color"
},
"500": {
"value": "#8041B4",
"type": "color"
},
"600": {
"value": "#653889",
"type": "color"
},
"700": {
"value": "#4A2D62",
"type": "color"
},
"800": {
"value": "#322140",
"type": "color"
},
"900": {
"value": "#1F1627",
"type": "color"
}
}
}
}