#280D41 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #280D41 works with other colors. Named schemes with #280D41 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #280D41 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #280D41 at work across the surfaces designers actually ship.
:root {
--color-base: #280D41;
--color-base-rgb: 40 13 65;
--color-base-oklch: oklch(23.5% 0.094 303.6);
--color-50: #F8F2FD;
--color-100: #EBDCF9;
--color-200: #D7BBF1;
--color-300: #B98CE3;
--color-400: #9B62D0;
--color-500: #7C3FB5;
--color-600: #62378B;
--color-700: #482C62;
--color-800: #312041;
--color-900: #1F1628;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F8F2FD',
100: '#EBDCF9',
200: '#D7BBF1',
300: '#B98CE3',
400: '#9B62D0',
500: '#7C3FB5',
600: '#62378B',
700: '#482C62',
800: '#312041',
900: '#1F1628',
},
}
$base: #280D41; $base-ink: #FFFFFF; $base-50: #F8F2FD; $base-100: #EBDCF9; $base-200: #D7BBF1; $base-300: #B98CE3; $base-400: #9B62D0; $base-500: #7C3FB5; $base-600: #62378B; $base-700: #482C62; $base-800: #312041; $base-900: #1F1628; $base-hover: #1F0A33; $base-subtle: #BF9DDF;
{
"color": {
"base": {
"value": "#280D41",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#EBDCF9",
"type": "color"
},
"200": {
"value": "#D7BBF1",
"type": "color"
},
"300": {
"value": "#B98CE3",
"type": "color"
},
"400": {
"value": "#9B62D0",
"type": "color"
},
"500": {
"value": "#7C3FB5",
"type": "color"
},
"600": {
"value": "#62378B",
"type": "color"
},
"700": {
"value": "#482C62",
"type": "color"
},
"800": {
"value": "#312041",
"type": "color"
},
"900": {
"value": "#1F1628",
"type": "color"
}
}
}
}