#280E30 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #280E30 works with other colors. Named schemes with #280E30 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #280E30 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #280E30 at work across the surfaces designers actually ship.
:root {
--color-base: #280E30;
--color-base-rgb: 40 14 48;
--color-base-oklch: oklch(22.3% 0.070 317.6);
--color-50: #FAF3FC;
--color-100: #F1DFF6;
--color-200: #E2C0ED;
--color-300: #CB94DB;
--color-400: #B16BC7;
--color-500: #944AAB;
--color-600: #733F83;
--color-700: #53315E;
--color-800: #38233E;
--color-900: #231726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FAF3FC',
100: '#F1DFF6',
200: '#E2C0ED',
300: '#CB94DB',
400: '#B16BC7',
500: '#944AAB',
600: '#733F83',
700: '#53315E',
800: '#38233E',
900: '#231726',
},
}
$base: #280E30; $base-ink: #FFFFFF; $base-50: #FAF3FC; $base-100: #F1DFF6; $base-200: #E2C0ED; $base-300: #CB94DB; $base-400: #B16BC7; $base-500: #944AAB; $base-600: #733F83; $base-700: #53315E; $base-800: #38233E; $base-900: #231726; $base-hover: #200B26; $base-subtle: #CBA0D8;
{
"color": {
"base": {
"value": "#280E30",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF3FC",
"type": "color"
},
"100": {
"value": "#F1DFF6",
"type": "color"
},
"200": {
"value": "#E2C0ED",
"type": "color"
},
"300": {
"value": "#CB94DB",
"type": "color"
},
"400": {
"value": "#B16BC7",
"type": "color"
},
"500": {
"value": "#944AAB",
"type": "color"
},
"600": {
"value": "#733F83",
"type": "color"
},
"700": {
"value": "#53315E",
"type": "color"
},
"800": {
"value": "#38233E",
"type": "color"
},
"900": {
"value": "#231726",
"type": "color"
}
}
}
}