Nearest named color: Midnight Blue
#280F71
#280F71
Nearest named
Midnight Blue
Family
Blue
Lightness
28.9%
Chroma
0.151
Hue angle
283.2°
Temperature
Cool
Contrast on white
15.03:1 · AAA
Contrast on black
1.24:1 · Fail
Web-safe
#330066
CSS oklch()
29% 0.15 283

#280F71 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #280F71

Not just a swatch — here's how #280F71 works with other colors. Named schemes with #280F71 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.

Coastal Morning Lead · 5 colors

Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.

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Color Lab

How #280F71 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 23/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 23/100
Low
Firm and assertive — carries weight and contrast.
Depth 74/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 72/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 58/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 36/100
Low
Workable accent with care around contrast.
Surface fit 21/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #280F71

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 15.0:1. Use
Subtle surface Use #CEC4EE for cards and hover fills. Tint 80
Avoid beside #480F71 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #280F71 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #280F71;
  --color-base-rgb: 40 15 113;
  --color-base-oklch: oklch(28.9% 0.151 283.2);
  --color-50: #F4F1FE;
  --color-100: #E2DAFB;
  --color-200: #C7B7F5;
  --color-300: #9F86E9;
  --color-400: #7959D9;
  --color-500: #5937BE;
  --color-600: #493191;
  --color-700: #382866;
  --color-800: #271E43;
  --color-900: #191429;
  --color-on-base: #FFFFFF;
}