#28181D is a muted, temperate red. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #28181D works with other colors. Named schemes with #28181D in its natural role, and a note on why the supporting colors balance it.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
Graphite sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #28181D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #28181D at work across the surfaces designers actually ship.
:root {
--color-base: #28181D;
--color-base-rgb: 40 24 29;
--color-base-oklch: oklch(23.2% 0.027 359.1);
--color-50: #F9F5F7;
--color-100: #F0E5E9;
--color-200: #E0CCD2;
--color-300: #C8A7B2;
--color-400: #AE8491;
--color-500: #906472;
--color-600: #70515B;
--color-700: #513D44;
--color-800: #362A2E;
--color-900: #221B1D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#F9F5F7',
100: '#F0E5E9',
200: '#E0CCD2',
300: '#C8A7B2',
400: '#AE8491',
500: '#906472',
600: '#70515B',
700: '#513D44',
800: '#362A2E',
900: '#221B1D',
},
}
$base: #28181D; $base-ink: #FFFFFF; $base-50: #F9F5F7; $base-100: #F0E5E9; $base-200: #E0CCD2; $base-300: #C8A7B2; $base-400: #AE8491; $base-500: #906472; $base-600: #70515B; $base-700: #513D44; $base-800: #362A2E; $base-900: #221B1D; $base-hover: #211418; $base-subtle: #C9B0B8;
{
"color": {
"base": {
"value": "#28181D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F5F7",
"type": "color"
},
"100": {
"value": "#F0E5E9",
"type": "color"
},
"200": {
"value": "#E0CCD2",
"type": "color"
},
"300": {
"value": "#C8A7B2",
"type": "color"
},
"400": {
"value": "#AE8491",
"type": "color"
},
"500": {
"value": "#906472",
"type": "color"
},
"600": {
"value": "#70515B",
"type": "color"
},
"700": {
"value": "#513D44",
"type": "color"
},
"800": {
"value": "#362A2E",
"type": "color"
},
"900": {
"value": "#221B1D",
"type": "color"
}
}
}
}