#281E71 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #281E71 works with other colors. Named schemes with #281E71 in its natural role, and a note on why the supporting colors balance it.
Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.
Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.
How #281E71 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #281E71 at work across the surfaces designers actually ship.
:root {
--color-base: #281E71;
--color-base-rgb: 40 30 113;
--color-base-oklch: oklch(30.8% 0.136 280.3);
--color-50: #F4F2FC;
--color-100: #E1DEF7;
--color-200: #C4BFEE;
--color-300: #9B92DD;
--color-400: #7469C9;
--color-500: #5347AD;
--color-600: #453D85;
--color-700: #35305F;
--color-800: #26233E;
--color-900: #191726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
midnight-blue: {
50: '#F4F2FC',
100: '#E1DEF7',
200: '#C4BFEE',
300: '#9B92DD',
400: '#7469C9',
500: '#5347AD',
600: '#453D85',
700: '#35305F',
800: '#26233E',
900: '#191726',
},
}
$base: #281E71; $base-ink: #FFFFFF; $base-50: #F4F2FC; $base-100: #E1DEF7; $base-200: #C4BFEE; $base-300: #9B92DD; $base-400: #7469C9; $base-500: #5347AD; $base-600: #453D85; $base-700: #35305F; $base-800: #26233E; $base-900: #191726; $base-hover: #20185A; $base-subtle: #B5B0E0;
{
"color": {
"base": {
"value": "#281E71",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F2FC",
"type": "color"
},
"100": {
"value": "#E1DEF7",
"type": "color"
},
"200": {
"value": "#C4BFEE",
"type": "color"
},
"300": {
"value": "#9B92DD",
"type": "color"
},
"400": {
"value": "#7469C9",
"type": "color"
},
"500": {
"value": "#5347AD",
"type": "color"
},
"600": {
"value": "#453D85",
"type": "color"
},
"700": {
"value": "#35305F",
"type": "color"
},
"800": {
"value": "#26233E",
"type": "color"
},
"900": {
"value": "#191726",
"type": "color"
}
}
}
}