Nearest named color: Egyptian Blue
#28368F
#28368F
Nearest named
Egyptian Blue
Family
Blue
Lightness
38.0%
Chroma
0.147
Hue angle
270.8°
Temperature
Cool
Contrast on white
10.42:1 · AAA
Contrast on black
1.78:1 · Fail
Web-safe
#333399
CSS oklch()
38% 0.15 271

#28368F is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #28368F

Not just a swatch — here's how #28368F works with other colors. Named schemes with #28368F in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Egyptian Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Tech Product Signal · 5 colors

Egyptian Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Egyptian Blue.

Vintage Leather Lead · 5 colors

Egyptian Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Egyptian Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Egyptian Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Egyptian Blue carrying the quiet middle.

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Color Lab

How #28368F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 17/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 29/100
Low
Firm and assertive — carries weight and contrast.
Depth 64/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 33/100
Low
A faint retro warmth without tipping into sepia.
Luxury 65/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 40/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 68/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 75/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #28368F

For UI
For branding
For interior
For fashion
People also use #28368F with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.4:1. Use
Subtle surface Use #D1D5EC for cards and hover fills. Tint 80
Avoid beside #3D288F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #28368F at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #28368F;
  --color-base-rgb: 40 54 143;
  --color-base-oklch: oklch(38.0% 0.147 270.8);
  --color-50: #F3F4FC;
  --color-100: #DFE2F7;
  --color-200: #BFC6ED;
  --color-300: #939DDC;
  --color-400: #6B77C7;
  --color-500: #4956AC;
  --color-600: #3E4784;
  --color-700: #31375E;
  --color-800: #23273E;
  --color-900: #171926;
  --color-on-base: #FFFFFF;
}