Nearest named color: Denim Blue
#285CD4
#285CD4
Nearest named
Denim Blue
Family
Blue
Lightness
51.4%
Chroma
0.193
Hue angle
263.4°
Temperature
Cool
Contrast on white
5.88:1 · AA
Contrast on black
3.16:1 · AA Large
Web-safe
#3366CC
CSS oklch()
51% 0.19 263

#285CD4 is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #285CD4

Not just a swatch — here's how #285CD4 works with other colors. Named schemes with #285CD4 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Denim Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Denim Blue.

Coastal Morning Lead · 5 colors

Denim Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Denim Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Denim Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Denim Blue carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Denim Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #285CD4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 8/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 33/100
Low
Middle-weight — neither delicate nor heavy.
Depth 52/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 26/100
Low
A faint retro warmth without tipping into sepia.
Luxury 50/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 75/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 89/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 9/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 64/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #285CD4

For UI
For branding
For interior
For fashion
People also use #285CD4 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.9:1. Use
Subtle surface Use #D8E0F2 for cards and hover fills. Tint 80
Avoid beside #2E28D2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #285CD4 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #285CD4;
  --color-base-rgb: 40 92 212;
  --color-base-oklch: oklch(51.4% 0.193 263.4);
  --color-50: #F2F5FD;
  --color-100: #DCE5F9;
  --color-200: #BBCBF2;
  --color-300: #8CA6E3;
  --color-400: #6182D1;
  --color-500: #3F62B6;
  --color-600: #37508B;
  --color-700: #2C3C63;
  --color-800: #202A41;
  --color-900: #151B28;
  --color-on-base: #FFFFFF;
}