#290110 is a deep, warm red. On the Color Lab it reads quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #290110 works with other colors. Named schemes with #290110 in its natural role, and a note on why the supporting colors balance it.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #290110 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #290110 at work across the surfaces designers actually ship.
:root {
--color-base: #290110;
--color-base-rgb: 41 1 16;
--color-base-oklch: oklch(18.4% 0.071 1.9);
--color-50: #FEF0F5;
--color-100: #FDD8E6;
--color-200: #FCB1CC;
--color-300: #F57AA7;
--color-400: #E84A84;
--color-500: #CE2764;
--color-600: #9C2651;
--color-700: #6E213D;
--color-800: #471A2A;
--color-900: #2B121B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FEF0F5',
100: '#FDD8E6',
200: '#FCB1CC',
300: '#F57AA7',
400: '#E84A84',
500: '#CE2764',
600: '#9C2651',
700: '#6E213D',
800: '#471A2A',
900: '#2B121B',
},
}
$base: #290110; $base-ink: #FFFFFF; $base-50: #FEF0F5; $base-100: #FDD8E6; $base-200: #FCB1CC; $base-300: #F57AA7; $base-400: #E84A84; $base-500: #CE2764; $base-600: #9C2651; $base-700: #6E213D; $base-800: #471A2A; $base-900: #2B121B; $base-hover: #20010C; $base-subtle: #EB86AB;
{
"color": {
"base": {
"value": "#290110",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E6",
"type": "color"
},
"200": {
"value": "#FCB1CC",
"type": "color"
},
"300": {
"value": "#F57AA7",
"type": "color"
},
"400": {
"value": "#E84A84",
"type": "color"
},
"500": {
"value": "#CE2764",
"type": "color"
},
"600": {
"value": "#9C2651",
"type": "color"
},
"700": {
"value": "#6E213D",
"type": "color"
},
"800": {
"value": "#471A2A",
"type": "color"
},
"900": {
"value": "#2B121B",
"type": "color"
}
}
}
}