#29031D is a deep, temperate rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #29031D works with other colors. Named schemes with #29031D in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #29031D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #29031D at work across the surfaces designers actually ship.
:root {
--color-base: #29031D;
--color-base-rgb: 41 3 29;
--color-base-oklch: oklch(19.4% 0.073 343.2);
--color-50: #FEF0FA;
--color-100: #FDD8F1;
--color-200: #F9B3E3;
--color-300: #EF80CC;
--color-400: #E052B3;
--color-500: #C62F96;
--color-600: #962B75;
--color-700: #6A2554;
--color-800: #451C38;
--color-900: #2A1323;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FEF0FA',
100: '#FDD8F1',
200: '#F9B3E3',
300: '#EF80CC',
400: '#E052B3',
500: '#C62F96',
600: '#962B75',
700: '#6A2554',
800: '#451C38',
900: '#2A1323',
},
}
$base: #29031D; $base-ink: #FFFFFF; $base-50: #FEF0FA; $base-100: #FDD8F1; $base-200: #F9B3E3; $base-300: #EF80CC; $base-400: #E052B3; $base-500: #C62F96; $base-600: #962B75; $base-700: #6A2554; $base-800: #451C38; $base-900: #2A1323; $base-hover: #220318; $base-subtle: #E78CCA;
{
"color": {
"base": {
"value": "#29031D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FA",
"type": "color"
},
"100": {
"value": "#FDD8F1",
"type": "color"
},
"200": {
"value": "#F9B3E3",
"type": "color"
},
"300": {
"value": "#EF80CC",
"type": "color"
},
"400": {
"value": "#E052B3",
"type": "color"
},
"500": {
"value": "#C62F96",
"type": "color"
},
"600": {
"value": "#962B75",
"type": "color"
},
"700": {
"value": "#6A2554",
"type": "color"
},
"800": {
"value": "#451C38",
"type": "color"
},
"900": {
"value": "#2A1323",
"type": "color"
}
}
}
}