#29074E is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #29074E works with other colors. Named schemes with #29074E in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #29074E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #29074E at work across the surfaces designers actually ship.
:root {
--color-base: #29074E;
--color-base-rgb: 41 7 78;
--color-base-oklch: oklch(24.2% 0.117 298.5);
--color-50: #F7F0FE;
--color-100: #EAD8FD;
--color-200: #D5B4F8;
--color-300: #B681EE;
--color-400: #9753DF;
--color-500: #7830C4;
--color-600: #5F2D95;
--color-700: #462569;
--color-800: #301C45;
--color-900: #1E132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F7F0FE',
100: '#EAD8FD',
200: '#D5B4F8',
300: '#B681EE',
400: '#9753DF',
500: '#7830C4',
600: '#5F2D95',
700: '#462569',
800: '#301C45',
900: '#1E132A',
},
}
$base: #29074E; $base-ink: #FFFFFF; $base-50: #F7F0FE; $base-100: #EAD8FD; $base-200: #D5B4F8; $base-300: #B681EE; $base-400: #9753DF; $base-500: #7830C4; $base-600: #5F2D95; $base-700: #462569; $base-800: #301C45; $base-900: #1E132A; $base-hover: #220640; $base-subtle: #BE97E8;
{
"color": {
"base": {
"value": "#29074E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F0FE",
"type": "color"
},
"100": {
"value": "#EAD8FD",
"type": "color"
},
"200": {
"value": "#D5B4F8",
"type": "color"
},
"300": {
"value": "#B681EE",
"type": "color"
},
"400": {
"value": "#9753DF",
"type": "color"
},
"500": {
"value": "#7830C4",
"type": "color"
},
"600": {
"value": "#5F2D95",
"type": "color"
},
"700": {
"value": "#462569",
"type": "color"
},
"800": {
"value": "#301C45",
"type": "color"
},
"900": {
"value": "#1E132A",
"type": "color"
}
}
}
}