#290945 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #290945 works with other colors. Named schemes with #290945 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #290945 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #290945 at work across the surfaces designers actually ship.
:root {
--color-base: #290945;
--color-base-rgb: 41 9 69;
--color-base-oklch: oklch(23.5% 0.104 303.2);
--color-50: #F8F1FE;
--color-100: #ECDAFB;
--color-200: #D8B7F5;
--color-300: #BB86E9;
--color-400: #9D59D9;
--color-500: #7F37BE;
--color-600: #643191;
--color-700: #492866;
--color-800: #321E43;
--color-900: #1F1429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F8F1FE',
100: '#ECDAFB',
200: '#D8B7F5',
300: '#BB86E9',
400: '#9D59D9',
500: '#7F37BE',
600: '#643191',
700: '#492866',
800: '#321E43',
900: '#1F1429',
},
}
$base: #290945; $base-ink: #FFFFFF; $base-50: #F8F1FE; $base-100: #ECDAFB; $base-200: #D8B7F5; $base-300: #BB86E9; $base-400: #9D59D9; $base-500: #7F37BE; $base-600: #643191; $base-700: #492866; $base-800: #321E43; $base-900: #1F1429; $base-hover: #200736; $base-subtle: #C198E4;
{
"color": {
"base": {
"value": "#290945",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F1FE",
"type": "color"
},
"100": {
"value": "#ECDAFB",
"type": "color"
},
"200": {
"value": "#D8B7F5",
"type": "color"
},
"300": {
"value": "#BB86E9",
"type": "color"
},
"400": {
"value": "#9D59D9",
"type": "color"
},
"500": {
"value": "#7F37BE",
"type": "color"
},
"600": {
"value": "#643191",
"type": "color"
},
"700": {
"value": "#492866",
"type": "color"
},
"800": {
"value": "#321E43",
"type": "color"
},
"900": {
"value": "#1F1429",
"type": "color"
}
}
}
}