Nearest named color: Phthalo Blue
#290993
#290993
Nearest named
Phthalo Blue
Family
Blue
Lightness
32.6%
Chroma
0.193
Hue angle
277.4°
Temperature
Cool
Contrast on white
13.51:1 · AAA
Contrast on black
1.38:1 · Fail
Web-safe
#330099
CSS oklch()
33% 0.19 277

#290993 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #290993

Not just a swatch — here's how #290993 works with other colors. Named schemes with #290993 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Phthalo Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Phthalo Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Phthalo Blue.

Minimal Editorial Surface · 5 colors

Phthalo Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Phthalo Blue carrying the quiet middle.

Coastal Morning Lead · 5 colors

Phthalo Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Phthalo Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #290993 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 16/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 22/100
Low
Firm and assertive — carries weight and contrast.
Depth 72/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 19/100
Very low
Clean and current — no dusty, aged cast.
Luxury 66/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 75/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 44/100
Moderate
Workable accent with care around contrast.
Surface fit 19/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 70/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #290993

For UI
For branding
For interior
For fashion
People also use #290993 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 13.5:1. Use
Subtle surface Use #D0C6F2 for cards and hover fills. Tint 80
Avoid beside #580995 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #290993 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #290993;
  --color-base-rgb: 41 9 147;
  --color-base-oklch: oklch(32.6% 0.193 277.4);
  --color-50: #F4F0FE;
  --color-100: #E1D8FD;
  --color-200: #C3B2FA;
  --color-300: #997FF0;
  --color-400: #7250E2;
  --color-500: #512DC8;
  --color-600: #442A98;
  --color-700: #34246B;
  --color-800: #251B46;
  --color-900: #18132B;
  --color-on-base: #FFFFFF;
}