#290B38 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #290B38 works with other colors. Named schemes with #290B38 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #290B38 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #290B38 at work across the surfaces designers actually ship.
:root {
--color-base: #290B38;
--color-base-rgb: 41 11 56;
--color-base-oklch: oklch(22.6% 0.086 312.1);
--color-50: #F9F2FD;
--color-100: #EFDCF9;
--color-200: #DFBBF1;
--color-300: #C68CE3;
--color-400: #AB62D0;
--color-500: #8E3FB5;
--color-600: #6F378B;
--color-700: #502C62;
--color-800: #362041;
--color-900: #221628;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F2FD',
100: '#EFDCF9',
200: '#DFBBF1',
300: '#C68CE3',
400: '#AB62D0',
500: '#8E3FB5',
600: '#6F378B',
700: '#502C62',
800: '#362041',
900: '#221628',
},
}
$base: #290B38; $base-ink: #FFFFFF; $base-50: #F9F2FD; $base-100: #EFDCF9; $base-200: #DFBBF1; $base-300: #C68CE3; $base-400: #AB62D0; $base-500: #8E3FB5; $base-600: #6F378B; $base-700: #502C62; $base-800: #362041; $base-900: #221628; $base-hover: #20092C; $base-subtle: #C89BDE;
{
"color": {
"base": {
"value": "#290B38",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F2FD",
"type": "color"
},
"100": {
"value": "#EFDCF9",
"type": "color"
},
"200": {
"value": "#DFBBF1",
"type": "color"
},
"300": {
"value": "#C68CE3",
"type": "color"
},
"400": {
"value": "#AB62D0",
"type": "color"
},
"500": {
"value": "#8E3FB5",
"type": "color"
},
"600": {
"value": "#6F378B",
"type": "color"
},
"700": {
"value": "#502C62",
"type": "color"
},
"800": {
"value": "#362041",
"type": "color"
},
"900": {
"value": "#221628",
"type": "color"
}
}
}
}