Nearest named color: Deep Purple
#290B38
#290B38
Nearest named
Deep Purple
Family
Purple
Lightness
22.6%
Chroma
0.086
Hue angle
312.1°
Temperature
Neutral-leaning
Contrast on white
17.51:1 · AAA
Contrast on black
1.06:1 · Fail
Web-safe
#330033
CSS oklch()
23% 0.09 312

#290B38 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #290B38

Not just a swatch — here's how #290B38 works with other colors. Named schemes with #290B38 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #290B38 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 46/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 22/100
Low
Firm and assertive — carries weight and contrast.
Depth 76/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 39/100
Low
A faint retro warmth without tipping into sepia.
Luxury 79/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 33/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 18/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 44/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #290B38

For UI
For branding
For interior
For fashion
People also use #290B38 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 17.5:1. Use
Subtle surface Use #DABDE8 for cards and hover fills. Tint 80
Avoid beside #370B37 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #290B38 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #290B38;
  --color-base-rgb: 41 11 56;
  --color-base-oklch: oklch(22.6% 0.086 312.1);
  --color-50: #F9F2FD;
  --color-100: #EFDCF9;
  --color-200: #DFBBF1;
  --color-300: #C68CE3;
  --color-400: #AB62D0;
  --color-500: #8E3FB5;
  --color-600: #6F378B;
  --color-700: #502C62;
  --color-800: #362041;
  --color-900: #221628;
  --color-on-base: #FFFFFF;
}