What color is #290D37?

#290D37 is a very dark purple. In RGB it is rgb(41, 13, 55), and in HSL hsl(280, 62%, 13%).

Is #290D37 accessible as text?

On white, #290D37 has a contrast ratio of 17.40:1 (passes WCAG AA for body text); on black it is 1.21:1 (fails). For text placed on #290D37, use white for the best readability.

What is the closest Tailwind color to #290D37?

The nearest Tailwind CSS token is indigo-950 (#1E1A4D).

What colors go well with #290D37?

#290D37 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1A360D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #290D37 below.

Is #290D37 good for buttons?

#290D37 works well for buttons and highlights, but use white text on #290D37 — black text only reaches 1.21:1, below the 4.5:1 needed for normal-size labels.

Is #290D37 the same as CSS midnightblue?

No — #290D37 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#290D37 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #290D37

Not just a swatch — here's how #290D37 works with other colors. Named schemes with #290D37 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #290D37 Secondary #7E4630 Surface #ECD8C1 Accent #355249 Anchor #592235

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #290D37 Surface #F1E8DC Highlight #F8F0E7 Secondary #BDADA1 Ink #2C2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #290D37 Anchor #141210 Accent #D99954 Secondary #2C2630 Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #290D37 Secondary #443B4A Support #9C9088 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #290D37 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C6 Secondary #332B2F

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #290D37 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 76/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 31/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 18/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 45/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #290D37

For UI

For branding

For interior

For fashion

People also use #290D37 with

Navy Deep Purple Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.4:1. Use

Subtle surface Use #D9BFE6 for cards and hover fills. Tint 80

Avoid beside #360D36 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #290D37 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #290D37;
  --color-base-rgb: 41 13 55;
  --color-base-oklch: oklch(22.8% 0.081 312.4);
  --color-50: #F9F2FD;
  --color-100: #EFDDF8;
  --color-200: #DFBDEF;
  --color-300: #C590E0;
  --color-400: #AA66CC;
  --color-500: #8D44B1;
  --color-600: #6E3A87;
  --color-700: #502E60;
  --color-800: #35223F;
  --color-900: #211627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#F9F2FD',
    100: '#EFDDF8',
    200: '#DFBDEF',
    300: '#C590E0',
    400: '#AA66CC',
    500: '#8D44B1',
    600: '#6E3A87',
    700: '#502E60',
    800: '#35223F',
    900: '#211627',
  },
}

$base: #290D37;
$base-ink: #FFFFFF;
$base-50: #F9F2FD;
$base-100: #EFDDF8;
$base-200: #DFBDEF;
$base-300: #C590E0;
$base-400: #AA66CC;
$base-500: #8D44B1;
$base-600: #6E3A87;
$base-700: #502E60;
$base-800: #35223F;
$base-900: #211627;
$base-hover: #200A2B;
$base-subtle: #C79DDC;

{
    "color": {
        "base": {
            "value": "#290D37",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F2FD",
                "type": "color"
            },
            "100": {
                "value": "#EFDDF8",
                "type": "color"
            },
            "200": {
                "value": "#DFBDEF",
                "type": "color"
            },
            "300": {
                "value": "#C590E0",
                "type": "color"
            },
            "400": {
                "value": "#AA66CC",
                "type": "color"
            },
            "500": {
                "value": "#8D44B1",
                "type": "color"
            },
            "600": {
                "value": "#6E3A87",
                "type": "color"
            },
            "700": {
                "value": "#502E60",
                "type": "color"
            },
            "800": {
                "value": "#35223F",
                "type": "color"
            },
            "900": {
                "value": "#211627",
                "type": "color"
            }
        }
    }
}