#290DC7 is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #290DC7 works with other colors. Named schemes with #290DC7 in its natural role, and a note on why the supporting colors balance it.
Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.
Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.
Medium Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #290DC7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #290DC7 at work across the surfaces designers actually ship.
:root {
--color-base: #290DC7;
--color-base-rgb: 41 13 199;
--color-base-oklch: oklch(39.5% 0.247 271.5);
--color-50: #F2F0FE;
--color-100: #DDD8FD;
--color-200: #BDB2FA;
--color-300: #907FF0;
--color-400: #6650E2;
--color-500: #442DC8;
--color-600: #3B2A98;
--color-700: #2F246B;
--color-800: #221B46;
--color-900: #16132B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-blue: {
50: '#F2F0FE',
100: '#DDD8FD',
200: '#BDB2FA',
300: '#907FF0',
400: '#6650E2',
500: '#442DC8',
600: '#3B2A98',
700: '#2F246B',
800: '#221B46',
900: '#16132B',
},
}
$base: #290DC7; $base-ink: #FFFFFF; $base-50: #F2F0FE; $base-100: #DDD8FD; $base-200: #BDB2FA; $base-300: #907FF0; $base-400: #6650E2; $base-500: #442DC8; $base-600: #3B2A98; $base-700: #2F246B; $base-800: #221B46; $base-900: #16132B; $base-hover: #210AA1; $base-subtle: #BEB5F0;
{
"color": {
"base": {
"value": "#290DC7",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F0FE",
"type": "color"
},
"100": {
"value": "#DDD8FD",
"type": "color"
},
"200": {
"value": "#BDB2FA",
"type": "color"
},
"300": {
"value": "#907FF0",
"type": "color"
},
"400": {
"value": "#6650E2",
"type": "color"
},
"500": {
"value": "#442DC8",
"type": "color"
},
"600": {
"value": "#3B2A98",
"type": "color"
},
"700": {
"value": "#2F246B",
"type": "color"
},
"800": {
"value": "#221B46",
"type": "color"
},
"900": {
"value": "#16132B",
"type": "color"
}
}
}
}