What color is #290E72?

#290E72 is a dark, vivid indigo. In RGB it is rgb(41, 14, 114), and in HSL hsl(256, 78%, 25%).

Is #290E72 accessible as text?

On white, #290E72 has a contrast ratio of 15.00:1 (passes WCAG AA for body text); on black it is 1.40:1 (fails). For text placed on #290E72, use white for the best readability.

What is the closest Tailwind color to #290E72?

The nearest Tailwind CSS token is violet-950 (#2F0D68).

What colors go well with #290E72?

#290E72 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #57710E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #290E72 below.

Is #290E72 good for buttons?

#290E72 works well for buttons and highlights, but use white text on #290E72 — black text only reaches 1.40:1, below the 4.5:1 needed for normal-size labels.

Is #290E72 the same as CSS midnightblue?

No — #290E72 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#290E72 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #290E72

Not just a swatch — here's how #290E72 works with other colors. Named schemes with #290E72 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #290E72 Anchor #141210 Accent #DB9757 Secondary #272833 Surface #F3ECE3

Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #290E72 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #190034

Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.

Coastal Morning Lead · 5 colors

Lead #290E72 Accent #A5C4C3 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #290E72 Secondary #7E4533 Surface #EDD7C2 Accent #365247 Anchor #582238

Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #290E72 Secondary #4C4C6C Support #9D9088 Ink #18140F

Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.

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Color Lab

How #290E72 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 23/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 27/100

Low

A faint retro warmth without tipping into sepia.

Luxury 72/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 59/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 37/100

Low

Workable accent with care around contrast.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #290E72

For UI

For branding

For interior

For fashion

People also use #290E72 with

Egyptian Blue Indigo Dark Olive Green Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.0:1. Use

Subtle surface Use #CFC3EE for cards and hover fills. Tint 80

Avoid beside #4A0E71 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #290E72 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #290E72;
  --color-base-rgb: 41 14 114;
  --color-base-oklch: oklch(29.0% 0.153 283.8);
  --color-50: #F4F1FE;
  --color-100: #E3DAFB;
  --color-200: #C7B6F6;
  --color-300: #A085EA;
  --color-400: #7B58DA;
  --color-500: #5A36BF;
  --color-600: #4A3091;
  --color-700: #392867;
  --color-800: #281E43;
  --color-900: #1A1429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  midnight-blue: {
    50: '#F4F1FE',
    100: '#E3DAFB',
    200: '#C7B6F6',
    300: '#A085EA',
    400: '#7B58DA',
    500: '#5A36BF',
    600: '#4A3091',
    700: '#392867',
    800: '#281E43',
    900: '#1A1429',
  },
}

$base: #290E72;
$base-ink: #FFFFFF;
$base-50: #F4F1FE;
$base-100: #E3DAFB;
$base-200: #C7B6F6;
$base-300: #A085EA;
$base-400: #7B58DA;
$base-500: #5A36BF;
$base-600: #4A3091;
$base-700: #392867;
$base-800: #281E43;
$base-900: #1A1429;
$base-hover: #200B5B;
$base-subtle: #B6A4E8;

{
    "color": {
        "base": {
            "value": "#290E72",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F1FE",
                "type": "color"
            },
            "100": {
                "value": "#E3DAFB",
                "type": "color"
            },
            "200": {
                "value": "#C7B6F6",
                "type": "color"
            },
            "300": {
                "value": "#A085EA",
                "type": "color"
            },
            "400": {
                "value": "#7B58DA",
                "type": "color"
            },
            "500": {
                "value": "#5A36BF",
                "type": "color"
            },
            "600": {
                "value": "#4A3091",
                "type": "color"
            },
            "700": {
                "value": "#392867",
                "type": "color"
            },
            "800": {
                "value": "#281E43",
                "type": "color"
            },
            "900": {
                "value": "#1A1429",
                "type": "color"
            }
        }
    }
}

Palettes built on #290E72

Color Lab

Pairs with #290E72

UI roles & guardrails

In real applications

Scales

Every model

Export